Martina Shen

About

Hi! I'm a fourth year University of Toronto (Rotman Commerce) student pursuing a specialization in Management with focuses in Data Science, Strategy & Innovation, and Marketing, with minors in Economics and Film. Im highly interested in roles in product marketing, demand generation, product management, and consulting, particularly within the technology industry.

Experience

• Marketing, Acquisition Strategy · American Express

  Contributed to the development and execution of acquisition strategies to drive customer growth.

• Growth Marketing · FanDuel05-01-2024 – 08-01-2024
• Demand Generation Intern · Calix05-01-2023 – 08-01-2023

  Supported demand generation activities to increase market awareness and lead generation.

• Product Marketing Intern · D-Wave05-01-2023 – 07-01-2023

  Contributed to product marketing strategies to promote quantum computing solutions.

• Sales Analyst Intern · Unilever01-01-2023 – 04-01-2023

  Assisted in sales analysis and reporting to support business decision-making.

Education

• University of TorontoBachelor of Commerce - BCom
• Havergal CollegeHigh School Diploma

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