Mary Cathy Peters

About

Please check out my LinkedIn profile: linkedin.com/in/dietitianmarketer 🍇 Where Clinical Expertise Meets Growth Strategy I’m a Registered Dietitian turned Sales & Marketing Growth Consultant—a powerhouse combo of evidence-based insight and business-savvy execution. With 15+ years of experience, I’ve consistently delivered high-impact results across industries. 📈 Data-Driven. Results-Obsessed. I don’t just meet quotas—I exceed them. From shortening sales cycles by 31% to implementing CRM systems that boost close rates by 15%, I bring strategy, structure, and measurable outcomes to every engagement. If you're looking for someone who understands both people and numbers, I’m your next best growth investment. 🔧 SKILLS SNAPSHOT ✅ Clinical & Industry Expertise Registered Dietitian (RD) Medical nutrition therapy & patient education Healthcare products & services HIPAA compliance & healthcare regulation knowledge Behavior change & evidence-based communication ✅ Sales & Business Development B2B/B2C sales strategy & execution CRM implementation (Salesforce, HubSpot) Lead generation & pipeline building Sales forecasting & territory management Sales team enablement & client relationships ✅ Marketing Strategy & Execution Digital marketing (email, content, social) Campaign development & ROI tracking Brand messaging & positioning Competitive analysis & market research Content creation (blogs, case studies, collateral) Event & trade show marketing ✅ Growth & Revenue Optimization Funnel optimization & conversion strategy Sales cycle reduction KPI development & performance dashboards

Experience

• Marketing Manager B2B · Ecologic Furniture07-05-2018 – 01-04-2021

  Marketing Leader with Sales role as well. Student Housing Furniture. Social Media Marketing, LinkedIn Sales Navigator Prospecting, and More.

• CLINICAL DIETITIAN AND MARKETING MANAGER · HHS, LLC04-01-2024 – 06-01-2025
• Growth Strategist Marketer · USA Infusions08-01-2024 – 07-01-2025

  Responsible for developing and executing strategies to drive market share, revenue, and brand recognition within the competitive IV therapy landscape. Leveraged a unique blend of clinical expertise as a Registered Dietitian and business acumen to position USA Infusion as a trusted partner in patient-centered care. Led business development initiatives targeting referring physicians, specialty clinics, and healthcare facilities to expand patient acquisition channels via specialty pharmacies and strengthen referral pipelines. Designed and executed outreach campaigns, developed referral marketing materials, and implemented CRM systems to improve lead tracking and conversion. Collaborated closely with clinical leadership to align messaging with standards of care, ensuring that growth strategies supported both patient outcomes and operational excellence. Conducted market analysis to identify underserved regions and build strategic partnerships. By combining clinical credibility with a strategic growth mindset, I was able to drive measurable impact, including improved referral conversion, increased brand visibility, and expansion into new markets.

Education

• Florida State UniversityBachelor's Degree, Nutrition Science and Business Administration - Marketing

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