Matheus de Souza

About

Hi, I’m Matheus — a Full-Stack Graphic Designer with 12+ years helping brands grow through bold visuals and smart strategy. I’ve led design at startups and global companies, building cohesive ecosystems that connect brand, UI, motion, and product. From scaling GovAssist’s design org from scratch to crafting data stories for Netflix and Disney, I’ve always been driven by clarity, consistency, and real impact. I thrive on solving complex problems with creative thinking, and I love turning messy into meaningful.

Experience

• Product and Design Lead · GovAssist09-01-2023 – 01-01-2025

  Global platform streamlining visa and immigration processes for travelers and professionals across 100+ countries. Projects: • Full rebrand across all channels – web, app, and marketing – boosting lead conversions by 34%. • Designed AI-powered visa eligibility tool now used by 250K+ monthly users. • Built scalable Figma design system and modular brand guidelines. • Developed UX/UI for customer dashboard aligned with compliance standards. • Created 50+ legal-compliant assets across global markets. Key Achievements: • Increased qualified leads by 34% through a full design-led rebrand across all digital and physical touchpoints. • Reduced design asset production time by 40% through the creation of a modular Figma design system. • Supported a 4.2/5 Trustpilot score (up from 3.0) by revamping the user dashboard UX based on research and feedback. • Enabled 250K+ monthly users to self-serve with an AI-powered visa eligibility tool, reducing support tickets by 23%. • Delivered 100% of marketing and platform assets within 5-day sprint cycles during key growth periods. Responsibilities: • Led end-to-end creative direction across digital, print, and motion design. • Built and mentored a cross-functional design team aligned to product and growth. • Implemented AI-enhanced workflows using GPT-4, Firefly, and MidJourney. • Introduced scalable design systems that reduced production time by 40%. • Translated complex regulatory requirements into intuitive design components. • Collaborated with product, legal, marketing, and engineering to align vision. • Conducted user research and testing to optimize UX flows. • Ensured accessibility, performance, and SEO standards across platforms. • Standardized creative ops: asset libraries, QA processes, and SOP documentation.

• Design Lead · matheusdesouza.work2021

  12-year track record delivering full-stack design solutions for startups and enterprises across 12 countries. Specialize in unifying brand strategy with execution across UI/UX, motion, and product design. Projects • Sicredi Banking App Redesign Study: Streamlined UX for Brazil’s 5th largest bank • Cart Redesign (Cognitive Biases): Increased average order value 22% via behavioral design principles • GovAssist User Dashboard: Built from-scratch dashboard now used by 250K+ monthly users Key Achievements • Scaled freelance practice to 20+ recurring clients (70% retention rate) • Delivered 100+ projects spanning EdTech, healthcare, fintech, Data Science and entertainment

• Senior Graphic Designer · Parrot Analytics05-01-2022 – 06-01-2024

  Data science company serving Netflix, Disney, HBO, and Meta with audience demand and content valuation tools. Projects: • Developed report framework adopted by C-suite clients, cutting design time by 50%. • Co-designed 30+ AI-driven data visualizations for major studios. • Rebuilt sales decks and media kits driving 30% YoY contract growth. • Led creative for industry presentations at MIPCON, Emmys, and Content Americas. • Standardized visual assets used in $1M+ ARR enterprise accounts. Key Achievements: • Reduced custom report creation time by 50% by designing a scalable, templatized reporting system. • Boosted sales win rate by 30% through redesigned pitch decks and media kits used across enterprise accounts. Responsibilities: • Translated 1B+ data points into high-impact visual storytelling. • Built scalable presentation templates aligned with content strategy. • Collaborated with data science to design machine learning visual outputs. • Used AI tools (Firefly, ChatGPT, MidJourney) to accelerate concepting. • Designed for enterprise decision-makers across global media brands. • Monitored visual performance through stakeholder feedback and analytics. • Documented design rationale and presentation style guides.

• Senior Art Director · Steer Health04-01-2023 – 12-01-2023

  AI-powered healthcare SaaS platform serving over 200 clinics and 15K+ providers in the US. Key Projects: • Directed company-wide rebrand boosting brand recognition by 40%. • Built modular design system for marketing and product teams. • Created visual narratives for AI-driven product features. • Redesigned website to align with HIPAA and SEO standards. • Developed sales decks with dynamic patient outcome visualizations. Responsibilities: • Delivered cross-channel creative spanning digital, print, and motion. • Aligned brand storytelling with provider and patient pain points. • Simplified complex healthcare concepts through design systems. • Collaborated with engineering, product, and marketing to scale design ops. • Led A/B testing visuals to inform campaign effectiveness. • Acted as brand guardian across external agencies and freelancers. • Supported growth through branded sales, onboarding, and event content.

• Senior Graphic Designer · Cheesecake Labs05-01-2022 – 12-01-2022

  eading Latin American app development partner for brands like BMW, MercadoLibre, and PepsiCo. Key Projects: • Led a visual identity redesign, lifting social engagement by 50%. • Developed investor decks and pitch materials used in enterprise sales. • Built a comprehensive digital asset library for internal and client use. • Collaborated on UX-focused redesign of company website. • Translated app architectures into client-facing visual case studies. Responsibilities: • Co-owned brand direction and communication strategy with the C-suite. • Created campaign visuals across email, decks, site, and social. • Defined positioning through competitive visual research. • Built scalable templates in Figma/Adobe CC for speed and clarity. • Designed assets aligned with buyer journeys and B2B storytelling. • Translated technical narratives into accessible branded visuals.

• Design Lead · grupoQ02-01-2022 – 12-01-2022

  Brazil’s largest EdTech ecosystem with over 7M users and 15M monthly site visits across multiple learning platforms. Key Projects: • Unified 5 legacy sub-brands into one cohesive identity (22% NPS lift). • Built and scaled design org from 3 to 15 members. • Launched 3 new brands across product and marketing simultaneously. • Redesigned student platforms for mobile, web, and offline visibility. • Developed omnichannel design system for OOH, app, and print. Key Achievements: • Lifted Net Promoter Score by 22% through a complete rebranding of 5 legacy products into one unified identity. • Delivered 3 new brands to market in less than 6 months while maintaining quality and stakeholder alignment. • Increased design delivery speed by 50% with implementation of agile design rituals and modular systems. Responsibilities: • Led cross-functional design across product, growth, and brand. • Directed creative across campaigns, UX flows, decks, and banners. • Implemented visual consistency across 10+ audience touchpoints. • Built visual ops documentation, templates, and Figma libraries. • Oversaw hiring, mentoring, and performance reviews for design team. • Collaborated with analytics to A/B test learning flows and visuals. • Introduced agile design rituals and review processes. • Advocated for inclusive, learner-first design systems. • Provided strategic input on branding and GTM initiatives. • Delivered stakeholder workshops to align design with business KPIs.

Education

• IxDF - The Interaction Design FoundationUX Design Professional Certificate, UX Design
• Miami Ad SchoolCreative Leadership, Publicity
• Universidade Federal de São João del-Rei - UFSJBachelor of Engineering - BE, Mechanical Engineering
• Universidade Federal de LavrasBachelor of Science - BS, Computer Science

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