Mathew Baines
Dynamic Marketing and Media Production Leader
6 yrs experience · Lakeland, FL · <10 hrs/week
About
With a robust background in business administration and information technology, I have established myself as a dynamic leader in marketing and media production. As the Chief Marketing Officer at Growth Agency LLC, I have driven significant revenue growth for clients, enhancing their marketing strategies and fostering strategic partnerships. My role as CEO of Lobster Media LLC has allowed me to lead a creative team in delivering innovative content solutions, expanding market reach, and securing new business partnerships. My tenure as Creative Director at Gulf Coast Gun & Outdoors and Director of Photography at Cloud Defensive further honed my skills in media production and strategic planning. Additionally, my role as an Ambassador for Subaru of America highlighted my ability to represent brands with integrity and enthusiasm. My diverse experience underscores a commitment to delivering client-centric solutions and fostering collaborative business environments.
Experience
- Chief Marketing Officer · Growth Agency LLC09-01-2021
Founded and operated Growth Agency, specializing in comprehensive marketing and business development solutions. Specialized in implementing marketing from fundamentals including look books, iconography, corporate fonts, color palettes, and logos all the way through spearheading the development and execution of digital marketing strategies driving significant increases in client acquisition and retention. Designed and implemented standard operating procedures (SOPs) for campaign management and data analytics, ensuring streamlined processes and high-quality standards. Provided strategic consulting services drawing from diverse industry experiences and firsthand knowledge to help clients scale manufacturing and procurement operations increasing capabilities across the board. Spearheaded the development and execution of marketing strategies, driving significant increases in client annual revenue from $2 million to $18 million, and another client from $15 million to $65 million in annual revenue. Leveraged networking skills to secure new business partnerships, contributing to overall company growth. Facilitated collaborative initiatives, fostering co-marketing efforts and strategic partnerships among clients. Promoted cross-client networking, leading to mutually beneficial collaborations in branding, co-marketing, and shared resources. Played a key role in helping clients establish and maintain robust relationships with other business partners to lower cost of goods as well as increase quality control.
- Chief Executive Officer · Lobster Media LLC11-01-2017
Founded and operated Lobster Media, a thriving content production house specializing in end-to-end photography and videography solutions. As the CEO and Creative Director, lead a dynamic team of creative professionals fostering a culture of innovation, collaboration, and high performance. Oversee the entire content production lifecycle meticulously planning and executing every aspect from initial concept to the final product. This includes shot planning, location scouting, and logistics coordination ensuring a comprehensive approach to media creation. Develop and implement strategic initiatives contributing to significant market expansion for Lobster Media. Apply a holistic approach to media planning considering specific outlets and sales channels ensuring content resonates effectively with the intended audience. Actively engage in industry events, conferences, and networking groups to identify and solidify relationships. Leverage networking skills to secure new business partnerships and play a pivotal role in the overall growth of the company. Spearhead successful business expansion initiatives, entering new markets, and diversifying product/service offerings. Provide strategic consulting services to clients drawing from diverse industry experiences and firsthand knowledge. Collaborate closely with clients to understand their unique needs tailoring media solutions that not only meet but exceed expectations. Play a pivotal role in helping clients establish and maintain robust relationships within our network resulting in synergies and shared successes. Received numerous commendations for outstanding performance in sales, customer service, and business development underscoring the ability to deliver comprehensive, client-centric media solutions from conception to execution.
- Creative Director · Gulf Coast Gun & Outdoors04-01-2023 – 12-01-2023
Led and directed the creation of compelling radio ads showcasing and keen understanding of brand messaging in target audience engagement. Spearheaded the recording and production of three to five ads and one podcast per week showcasing efficiency, creativity, and the ability to meet demanding production schedules. Designed and implemented standard operating procedures for the storage and maintenance of data management ensuring streamline processes and data integration. Demonstrated strong organizational and managerial skills in overseeing multiple projects simultaneously while meeting deadlines and maintaining a high standard of quality. Leveraged leadership skills to inspire and guide a team in achieving production goals fostering a collaborative and productive working environment.
- Director of Photography · Cloud Defensive02-01-2022 – 10-01-2022
Led the selection of a new building tailored to meet the business requirements showcasing strategic decision-making and a thorough understanding of operational needs. Oversaw the build out of a 4,000 square-foot studio managing the construction process from inception to completion ensuring the facility met industry standards and company specifications. Spearheaded the scouting, planning, and execution of video productions demonstrating a hands-on approach to content creation and an ability to deliver high-quality, visual content consistently. Demonstrated expertise in videography by managing the entire production process from conceptualization and planning to shooting and post-production resulting in engaging in affective video content. Undertook all photography and videography needs for the company capturing visuals that align with brand identity and effectively conveyed key messages.
- Ambassador · Subaru of America06-01-2017 – 06-01-2022
Chosen by Subaru to represent their brand with honesty, integrity and enthusiasm.
Education
- Southeastern UniversityBachelor of Business Administration (B.B.A.), Business Administration and Management, General
- Osceola Technical CollegeInformation Technology
- Valencia CollegeAssociate of Arts and Sciences (A.A.S.), Business Administration and Management, General
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