Matthew Baker

About

I help SaaS founders unlock $1M+ in self-serve revenue by making their product the growth engine. At ProductLed, our mission is simple: make product-led growth (PLG) the default way SaaS companies scale. We believe the best products should win, not just the loudest sales teams. How we do it: We embed our PLGi GTM team directly into your company, and work with you to grow your self-serve revenue whilst protecting and expanding your sales pipeline. That includes: - PLG Implementers (former Heads of Growth) working directly with you in the weeds - Strategists building the right GTM playbook - Specialists in pricing, onboarding, data, and UX brought in as needed All trained in the ProductLed System by Wes Bush, bestselling author of Product-Led Growth. This mix of strategy, execution, and expertise is why we confidently guarantee at least $1M in new PLG revenue within 12 months for SaaS companies at $3M+ ARR. The results: - 400+ SaaS companies supported - $1B+ in PLG revenue generated - Consistent $1M+ ARR added in under a year I bring 20 years of GTM leadership to this mission, scaling agencies and SaaS startups from Seed to Series A and beyond. Today, I serve as an Advisor at ProductLed and a Fellow at Climate Drift, helping both SaaS founders and climate innovators grow smarter, faster, and more sustainably. If you are ready to unlock and rapidly grow your self-serve revenue channel, let’s talk. Book a Free Product-Led Growth Session https://productled.com/apply

Education

• University of LincolnBA Hons, Criminology
• University of SouthamptonWeb Science: How The Web is Changing the World, Computer/Information Technology Administration and Management
• Google GarageDigital Marketing Online Training - Google Garage Certification - endorsed by IAB Europe, Online Marketing
• University of East AngliaThe Secret Power of Brands, Marketing
• University of ReadingPlanet Partners: Tackling the Climate Crisis Together
• London South Bank UniversitySustainable Construction and Development
• Chartered Institute of Building (CIOB)Sustainable Construction and Development
• The University of EdinburghClimate Solutions: Mexico
• Climate DriftThe Climate Drift Career Accelerator, Climate Change

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