Matthew Vargas

About

I'm a vision-driven UX/UI Designer with 6 years of experience, specializing in UI libraries, web/print design, and illustration. Skilled in crafting intuitive interfaces and high-fidelity prototyping, I excel in user research, persona creation, and design iteration for optimal engagement. Currently, at Southern Company Gas, I focus on visually appealing and user-friendly web and print designs. Originally from Tampa, FL, now based in Atlanta, GA, I hold a BFA in Illustration. In 2019, I joined Carter's and developed a successful line of boys' clothing for Target, resulting in a 16% increase in retail sales and a 12% increase in digital sales. I leverage agile methodologies and adhere to industry-standard style guides such as Human Interface Guidelines and Material Design, enhancing client profitability through strategic visual design.

Experience

• Senior Graphic Designer · Southern Company Gas10/2023 –

  Create print and digital visuals, focusing on cohesive web content and HTML emails. Produce 150+ marketing materials in Adobe InDesign including billboards, manuals, and social media graphics, driving engagement. Expand UI icon library with 50+ elements, boosting visual design and brand impact.

• Digital Production Artist · Rooms To Go04/2023 – 09/2023

  Prepared production files in Photoshop with color correction, image optimization, and proofreading. Created UI elements in Figma for over 10 seasonal sales campaigns for web and mobile platforms. Expanded customer outreach through creating assets for robust campaigns, contributing to the company’s $1.48 billion annual revenue.

• Graphic Designer · 160over9008/2021 – 03/2023

  Designed and strategized 20+ brand activations for Hennessy, Visa, and Coca-Cola, overseeing programming, set layouts, signage, and murals. Led design of presentation decks, style guides, and educational materials for DIRECTV Sports. Exceeded attendance by 48,000 at NYC’s Wine & Food Festival with Capital One activation.

• Assistant Graphic Designer · Carters Inc.10/2019 – 05/2021

  Conceptualized and designed 20+ apparel styles in Illustrator each season for Carter’s ‘Just One You’, informed by market research. Contributed to 16% retail sales growth through impactful design and strategy. Achieved a 12% increase in digital sales, showcasing the designs’ impact on brand growth.

• Illustrator and Brand Ambassador · Ringling College of Art and Design01/2019 – 05/2021

  Created logos, icons, and posters for Wet Dog Corp., a virtual reality game sponsored by Emmy-Nominated Flight School Studio. Discovered 100+ ideas for promotional campaigns, experiential marketing tactics, printed marketing materials, and merchandise. Worked directly with game developers to launch the Wet Dog Corp. brand activation at South by Southwest in Austin, TX.

• Graphic Designer & Illustrator · Disney Creative Workshop10/2018 – 02/2019

  Collaborated in a cross-functional team to develop brand standards and consumer-facing merchandise, using user research and feedback to iterate designs. Leveraged Google Suites for project management and documentation, and applied competitor analysis and user stories to refine design patterns and ensure alignment with business goals.

• UX/UI Designer · SnapJam09/2018 – 10/2018

  Enhanced the visual identity of an online music collaboration site and startup using Sketch, applying creative and analytical approaches to integrate qualitative and quantitative insights and technology trends. Leveraged frameworks to optimize customer-facing interface design and usability across complex systems.

Education

• Ringling College of Art and DesignBachelor of Fine Arts - BFA, Illustration
• Arizona State UniversityBachelor of Interdisciplinary Studies, Sociology and Marketing
• Hillsborough Community CollegeAssociate of Arts - AA, Liberal Arts

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