Matthew Walker

About

Hi! Im Matthew - In my 10+ years journey as a marketer, I've worn a lot of hats -- Head of Marketing, Growth Consultant, Brand Strategist, Product Marketer, Business Development Strategist. As the Co-founder & Head of Marketing at Brickbat Media, I've led marketing, content, and creative teams both in-house and agency-side. I've helped businesses scale growth in a range of industries software, digital products, entertainment, consumer goods, and most recently, the dynamic world of personalization and AI-driven solutions. In a nutshell, I help brands turn innovative ideas into actionable strategies that captivate and engage audiences. For the past few years, I've been the first marketing hire for several early-stage start-ups, doing things like: - Advising founders, executives, and boards on data-driven brand growth strategies - Positioning brands and products in ways that stand out from the competition - Crafting & executing go-to-market plans and creative campaigns for products, services, and content - Catapulting brand growth through social content & press coverage - Establishing brand & influencer partnerships - Getting into the nitty gritty of content creation and SEO - Leading and managing cross-functional teams to deliver on complex projects - All in all, building cool things with some pretty cool people My superpower is helping early-stage companies figure out the important questions (Who should we serve? What should we build for them? How do we speak to our audience?) and setting up the foundational brand and marketing elements that make growth possible. Let's talk!

Experience

• Marketing Strategy Consultant · Brickbat Media09-01-2023

  As an independent consultant operating under the Brickbat Media name, I partner with startups, agencies, and emerging brands to solve complex marketing challenges and unlock sustainable growth. While no longer a full agency, Brickbat remains my platform for delivering high-impact strategy with a hands-on approach. Highlights: • Client Growth Acceleration: Delivered a 25% increase in MQLs within 90 days for a B2B SaaS client by optimizing funnel strategy and retargeting efforts. • Fractional CMO Engagements: Stepped in as interim marketing lead for two early-stage tech companies, building go-to-market playbooks and recruiting creative teams. • Brand & Positioning Strategy: Helped a mental health provider clarify its brand story, increasing direct inquiries by 40% after a website relaunch and content refresh. • Lead Generation Strategy Oversight: Served as Lead Generation Director for a performance marketing agency, guiding campaign strategy, audience targeting, and CRO to help client accounts achieve 3–4x ROAS across Meta, Google, and LinkedIn Ads. • Advisory & Coaching: Support founders and small marketing teams with strategic guidance, tech stack evaluation, and marketing roadmap development.

• Marketing Director · Capital TechSearch02-01-2022 – 09-01-2023

  First-ever Marketing Director at this executive tech recruitment firm. Built scalable marketing foundations and elevated brand visibility to drive consistent lead generation. Key Achievements: • Increased lead conversion by 35% in six months via targeted campaigns, A/B testing, and journey optimization. • Led company-wide rebrand, boosting qualified engagement by 30% and enhancing market positioning. • Grew organic traffic 20% in 3 months through SEO, content strategy, and UX improvements. • Doubled LinkedIn outreach response rates (12% → 24%) with AI-powered personalization. • Trained 20 recruiters on AI tools and communication strategies, improving outreach efficiency and team adoption.

• Head of Marketing · Brickbat Media05-01-2015 – 02-01-2022

  Co-founded a marketing agency specializing in actionable growth strategies for startups, nonprofits, and emerging companies across diverse industries. Core Wins: • Drove an average 40% ROI increase for 20+ clients via tailored marketing strategies. • Deployed AI tools to double engagement and reduce response times by 35% across campaigns. • Grew a nonprofit’s volunteer base by 70% in three months through multichannel outreach. • Directed full-stack brand development—positioning, messaging, and creative—raising brand recognition by 30%. • Managed cross-functional teams (up to 15) and consistently delivered projects on time and under budget. • Streamlined client martech stacks, increasing operational efficiency by 20%. Tools & Skills: Strategy - GTM planning, growth roadmaps, campaign architecture Execution - SEO, email marketing, PPC, automation AI/Automation - OpenAI, Zapier, Surfer, ChatGPT workflows Analytics - Google Analytics, SEMrush, Ahrefs, Segment Project Management - Asana, Monday, Notion, HubSpot, Salesforce Design - Adobe Creative Suite, Figma, Canva

• Project Manager · Virginia Employment Commission03-01-2013 – 05-01-2015

  Led cross-functional process improvement initiatives within a state government agency, focused on system efficiency, documentation, and user experience. Key Contributions: • Managed a 4-person team to streamline internal operations and improve documentation workflows. • Collaborated with vendor-side analysts to identify and track system defects, enhancing platform reliability. • Initiated programming improvements for the Web Upload program, resulting in a more intuitive interface and better user engagement.

• Marketing Consultant · Greenlight Energy Resources05-01-2012 – 10-01-2012

  Developed and executed marketing strategies to elevate brand visibility and drive customer engagement for green energy clients. Key Contributions: • Launched targeted social media and content campaigns that improved brand awareness and customer loyalty. • Collaborated with dining apps to introduce a “green” business category—boosting customer traffic by 16% for three clients in one month. • Used engagement metrics and user feedback to continuously optimize promotional efforts and messaging.

Education

• Virginia Commonwealth UniversityBachelor's degree, Environmental Science, Media Studies
• Grafton High SchoolHigh School Diploma

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