Maximilian Gross

About

I'm an experienced digital marketer who thrives on crafting strategies that drive business growth. Armed with a Bachelor's degree in Business Administration from the University of Jamestown and an MBA in Marketing at Park University, I've made significant strides in SEO optimization, lead conversion, funnel building, and CRM management in various projects. During my MBA contract at Daimler Truck, I used my knowledge for market research and sales strategy, contributing to project successes. At PM Exam Coach, I not only boosted revenue but also revamped marketing approaches. Passionate about delivering impactful results through strategic marketing, I'm eager to make your business stand out, and I am looking forward to getting to know you!

Experience

• Digital Marketing Manager · tef-dokumentation GmbH08-01-2021

  Some Results and services performed from different projects include: - Analyzed and interpreting data to communicate market trends and industry predictions - Optimized & automated the lead conversion and management process for over 30 converting campaigns - SEO optimization & SEM campaigns which lead to 175% increase in Website traffic and 18% amplified conversion rate - CRM tool set up & management for over 200 hot leads that lead to 25 new clients - LinkedIn campaign management with over 190% increase in impressions, 125% boost in engagement, and over 100 HOT B2B leads generated within 6 months of the project (12 signed as clients) - Formulated and implemented a strategic plan for company identity (CI) revamp, crafting tailored sales-pitch variations to resonate with key demographics; elevated brand engagement metrics by 60% and accelerated sales cycle by 30%

• MBA intern market research and competitor analysis · Daimler Truck AG04-01-2023 – 08-01-2023

  As a Market and Competitor Analyst, your primary responsibility is to conduct research and analyze market trends and competitors in a specific industry or product category. Your findings will inform the company's business decisions, including product development, pricing strategies, and marketing campaigns. Key Responsibilities: - Detailed analysis of the availability and technical specifications of safety and comfort systems of truck competitors in the context of new EU regulations - Comprehensive industry research and individual technical analysis for product strategy and planning - Presented sales team with competitor updates via Product Information Tool and Social Intranet in German and English, directly impacting the European sales strategy for increased market share - Created study analysis on 'CO2 Market Framework Conditions' in Central Europe, followed by presenting the findings at the departmental level - Collaborated with cross-functional teams to provide regular updates and insights, ensuring project success and meeting all deadlines, which led to a 25% increase in project completion ahead of schedule

• Digital Marketing Manager · PM Exam Coach04-01-2021 – 08-01-2021

  - Generated $150,000+ revenue through e-mail marketing, advertising, and sales funnels through Kajabi - Conducted A/B testing on lead nurturing workflows in HubSpot, achieving a 20% higher click-through rate and a 10% increase in marketing-qualified leads - Modernized marketing strategy that tripled the leads generation and boosted the monthly impressions by 5x - Led cross-functional collaboration to implement app integrations for enhanced sales funnel performance, advanced performance analysis; drove a 30% improvement in sales process effectiveness and a 20% increase in customer retention rates - Spearheaded the integration of Zapier to automate 80% of sales, marketing, and CRM tasks, enhancing operational efficiency and enabling the team to focus on revenue-generating activities

Education

• Park UniversityMaster of Business Administration - MBA, Finance, Marketing
• University of JamestownBachelor's degree, Business Administration and Management, General

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