McKayla Stubbs

About

A seasoned Social Media Manager with extensive experience in brand growth, engagement, and content creation. Proven track record in leading social media strategies, managing brand reputation, and developing creative content across various platforms. Skilled in project management, event coordination, and internal communications. Background in public relations and corporate communications with a focus on developing strategic marketing plans and fostering community relationships.

Experience

• Social Media Manager · Commonwealth Care Alliance2021-11-01 – 2024-10-01

  Led the development and strategy for organic social media content across Facebook, LinkedIn, Instagram, and Twitter. Ensured content aligned with business priorities and provided updates across national, corporate, and state markets. Monitored brand reputation across all social media platforms and online review sites, responded to comments and messages in a timely manner. Edited and produced short-form video content, designed social media graphics, and developed a strategic boosting strategy.

• Corporate Communications Specialist · Blue Cross & Blue Shield of Rhode Island2020-09-01 – 2021-11-01

  Developed content for employee intranet including COVID-19 updates, wellness newsletters, employee benefits, company events, company updates. Created and scheduled social media posts across BCBSRI’s primary platforms - Facebook, Twitter, LinkedIn, and Instagram. Monitored brand reputation across all platforms and built relationships with community partners, providers, and media by following, liking, sharing, commenting, tagging.

• Associate Internal Communications Specialist · Blue Cross & Blue Shield of Rhode Island2019-09-01 – 2020-08-01

  Developed content for employee intranet including COVID-19 updates, wellness newsletters, employee benefits, company events, company updates. Assisted with social media content creation.

• Program Manager, Alumni Relations · University of Rhode Island2018-02-01 – 2019-08-01

  Planned and coordinated events nationally and internationally to engage alumni, parents, friends, and donors of URI. Researched new trends in programming for connecting with constituents, strategically implemented these programs. Developed marketing and communications plans for events and programs across various mediums including print, electronic, and social media. Created strategic project plans and executed project management to ensure all objectives and goals were met. Managed support staff including interns and student workers. Led the hiring process, evaluated performance, provided coaching and training, managed schedules, and assessed staffing requirements.

• Specialist, Alumni Relations · University of Rhode Island2017-09-01 – 2018-02-01

  Coordinated event logistics including theme, venue, site layout, audiovisual needs, catering, entertainment, speaking programs, registration, tickets, staffing, supplies, public safety, and onsite communications plan. Assisted in the designing of production materials in conjunction with publication and marketing team, including name tags, place cards, attendee lists, event signage, and invitations. Managed budgets for events and programs. Tracked expenses for event budget reconciliation.

• Program Assistant, Alumni Relations · University of Rhode Island2016-09-01 – 2017-09-01

  Assisted in the planning and coordination of signature Alumni Association events: secure hotel blocks, transportation, speakers, managed registration. Assisted in the creation of event marketing strategies: email blasts, social media posts, and personal invitation.

• Event Assistant, University Events · University of Rhode Island2016-05-01 – 2016-09-01

  Assisted director and specialists with the planning and execution of University-wide events and protocol events including: An Evening of Grapes & Grain, Commencement, Distinguished Visiting International Scholars program, groundbreakings and ribbon cuttings. Coordinate event logistics: book event space, secure A/V, catering reservations, confirm speakers, reserve parking spaces and passes, work with public safety to approve event schematics. Create event marketing plans and assist with the development of print and electronic marketing materials. Utilize databases to develop planning documents such as invitation and response lists, event planners, agendas.

• Student Assistant, University Events · University of Rhode Island2015-05-01 – 2016-05-01

  Assisted specialist with writing and editing for continuous improvement of the university commencement manual. Redesigned university commencement website with director, increased usability, boosted website traffic. Participated on planning committees, staffed events, distributed marketing materials, created RSVP forms. Utilized databases to construct spreadsheets for invites and RSVP lists, mail merges, labels and name badges.

• Public Relations Intern · University of Rhode Island2015-11-01 – 2016-02-01

  Organized a teddy bear game to increase fan attendance and develop team relations with local non-profits. Conducted marketing research to analyze competitors’ promotional events, social media posts and fan interaction. Constructed a PR plan with promotion/event ideas, sample social media posts and schedule, and competitive analysis for team’s use during upcoming seasons.

• Public Relations Intern · The Travel Connection2015-09-01 – 2015-11-01

  Created email campaigns to contact potential clients following events based on client research. Staffed conference booth: developed relationships with potential clients, district sales managers, and tourism board representatives. Conducted client research to determine appropriate services and future destination promotions. Managed social media content development including crafting posts, selecting images and promoting preferred vendors.

Education

• University of Rhode IslandBachelor of Arts (B.A.), Communication Studies, Public Relations, and General Business

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