McKenna Hodges

About

Brand and growth marketing consultant and marketing director with experience building marketing functions from the ground up for startups and growing businesses. Partners with business owners to identify growth opportunities, define brand positioning and messaging, and develop strategic marketing initiatives that align branding, marketing, customer experience, and creative execution with business objectives. Strong in brand strategy, visual communication, and creative direction—translating strategy into cohesive brand experiences that drive measurable growth. Experienced across retail, manufacturing, agriculture, and consumer services.

Experience

• Marketing Director · Southern Farm & Ag | Southern Coin Laundry | BioChem2026

  Lead the marketing strategy, branding, and execution across three startup businesses spanning agriculture, manufacturing, retail, and consumer services. Key Contributions Built and now lead the marketing function across three startup brands from the ground up. Developed comprehensive marketing strategies aligned with business growth objectives. Created and managed the overall marketing budget and strategic roadmap. Directed brand positioning, messaging, and visual identity across multiple industries. Led website strategy, email marketing, print collateral, social media, advertising, promotional campaigns, and product marketing. Managed product launch strategies for agricultural chemicals, retail products, and consumer services. Established community partnerships, sponsorship opportunities, and customer engagement initiatives. Oversaw creative direction for advertising, packaging, signage, trade shows, branded materials, and marketing campaigns. Collaborated directly with ownership to identify growth opportunities and align marketing initiatives with long-term business objectives. Helped transform business ideas into cohesive brands by ensuring every marketing touchpoint reflected each company's vision and goals.

• Founder · Modern Muse Co.2024

  Founded and operate an online women's boutique focused on delivering an elevated shopping experience through intentional branding, merchandising, and customer engagement. Key Contributions Developed the complete brand identity, positioning, and customer experience. Manage Shopify website strategy, merchandising, inventory launches, and promotional campaigns. Execute email marketing strategies designed to increase customer retention and repeat purchases. Create multi-platform content while maintaining a cohesive brand voice and visual identity. Analyze customer behavior and sales trends to optimize product launches and marketing efforts. Continuously refine the brand experience to ensure every customer interaction aligns with the company's long-term vision.

• Marketing & Business Development Coordinator

  Managed marketing initiatives, business development efforts, event planning, community partnerships, and communications while supporting organizational growth.

• Account Coordinator

  Supported branding and marketing strategies for clients across multiple industries by coordinating creative projects, campaign execution, and client communications.

• Marketing Coordinator

  Created marketing materials, managed social media, coordinated events, and supported statewide brand awareness initiatives.

Education

• Mississippi State UniversityBachelor of Science, Interdisciplinary Studies (Concentrations in Marketing, Business Development, and Interior Design)

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