Meghan Logan

About

Staff Product Designer with 10+ years of experience, leading digital advisor experiences at Thrivent. I help shape how people make complex financial decisions through thoughtful, human-centered design — and push the practice forward toward humanity- and environment-centered approaches. Beyond my role, I’m committed to advancing the design industry: • Top 1% mentor on ADPList, supporting designers globally • Author of The Product Designer’s Interview Playbook (600K+ readers) • Creator of G.R.I.T., a framework that helps neurodivergent individuals thrive in design and tech • Community builder at SUX, making sustainable UX more actionable I believe design has the power — and responsibility — to create meaningful, positive change. Let’s build better together.

Experience

• Staff Product Designer · Thrivent06-01-2024

  Design lead for advisor-facing experiences within Salesforce and Thrivent’s broader financial planning ecosystem. Focused on shaping workflows, data structures, and UI to enable natural, trust-based conversations between advisors and clients. Partnering across product, engineering, and compliance to ensure tools align with behavioral finance principles and support long-term relationship building. Also inform platform design decisions by connecting upstream CRM data to downstream planning functionality.

• Staff Product Designer · Apollo GraphQL11-01-2022 – 06-01-2024

  Design lead for onboarding, growth, and developer experience. Focused on product-led growth and systems that convert high-intent users to long-term customers. Improved enterprise trial sign-ups by 300% by launching a tailored onboarding survey that highlighted early product value and increased PQLs. Weekly sign-ups rose from <1% to 4% (30+ users/week), now driving 50% of sales leads. Led v1 onboarding survey strategy to capture early user data and uncover ICP graph use cases. Insights drove developer demo improvements (now 30% of onboards) and informed tailored content across marketing and onboarding flows. Redesigned onboarding paths (v2) to align with user use cases, replacing a single forced flow. Reduced drop-off from 92% to 45%, raised engagement from 8% to 55%, and improved graph creation flow by 44%

• L4 Product Designer · Twilio05-01-2022 – 12-01-2022

  Design lead for Data Platform, Report Center, and Consumer Trust teams. Built dashboards for monitoring account data usage, surfacing billing transparency and improving customer trust. Led UX for Twilio’s internal data platform: a unified interface that made internal datasets easily searchable and actionable across the organization

• Senior Product Designer · Lever03-01-2021 – 05-01-2022

  Led high-impact initiatives spanning platform architecture, compliance tooling, and growth. Led the RBAC initiative, addressing a $2.4MM customer demand. Introduced custom roles, achieving a 57% retention rate, $1.2MM in revenue, and 75% adoption within 3 quarters. Developed a self-serve GDPR compliance portal, enabling users to manage data collection preferences and driving $1–2MM in retention revenue during MVP. Co-led the Talent Boards Marketplace, expanding integrations from 3 to 1000+ via a white-label approach that minimized engineering lift and boosted candidate reach. Defined and socialized company-wide personas derived from research insights, aligning product, design, and GTM teams on risks, needs, and opportunities with faster decision cycles.

• Sr Growth Designer · Amplitude01-01-2020 – 03-01-2021

  Lead growth pillar design to iterate and test quickly on product solutions, heavily tied into creating and maintaining a data driven culture. Launched “anomalies and forecasting” feature to help users track performance metrics with greater accuracy using machine learning, reducing alert noise. Amplitude All Access; aligned 8 key cross-functional stakeholders on a strong vision for a membership experience. Facilitated multiple workshops, identified an agreeable northstar metric to implement (engaged amplitude community members), and created intuitive design experiences through SSO

• Sr Product Designer · RepairPal05-01-2019 – 01-01-2020

  Own end to end process of reshaping RepairPal’s core product, the estimator tool. Success was measured by conversion % increase. (v2 of design solution drove 62% more contacts) Liaison between product and stakeholders for design impact on product CTAs centered around conversion rates, user pain points with filtration tools, UX thinking, and metric moving solutions

• Product Designer · Cater2me06-01-2017 – 05-01-2019

  Lead process for introducing new user onboarding flow aimed to increase accessibility. Target metrics were user engagement, and user retention. New user payment flows project; streamline payment preference collection flow to have valid payment earlier in the process, improving company net profit and minimizing outstanding payments Revamped the sales proposal flow, crafting an experience that organically built confidence for customers looking to purchase a service (meal plans), helping them understand what they get, what they can customize, and a breakdown of pricing models that drove further conversion and monetization goals

Education

• CareerFoundryUser Interface Design, Industrial and Product Design
• City College of San FranciscoCommunications, Multimedia Communications
• Academy of Art UniversityScreenwriting, Multimedia Communications

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