Mercy Ogbonna

About

With a strong foundation in Sociology from the University of Lagos and a National Diploma in Mass Communication from Yaba College of Technology, I have honed my skills in social media management and content creation. My role as an Influencer Marketing Coordinator at Tehila Cosmetics saw me double the company's social media followers in six months and significantly boost engagement and sales through strategic content and influencer partnerships. At Ligera Digital Agency and Project Skypunch, I further developed my expertise in crafting engaging digital content and managing social media platforms. As a Content Creator and Affiliate for Binance, I successfully executed campaigns that expanded brand awareness and drove significant sign-ups. My experience is marked by a keen ability to analyze social media metrics and develop strategies that enhance brand visibility and audience engagement.

Experience

• Influencer Marketing Coordinator, Social Media Manager · TEHILA COSMETICS11-01-2022 – 09-01-2024

  Overseeing in-house content planning and execution, crafting compelling social media material. Managing influencers and ambassadors. Providing reports on social media performance, influencers, and budgets. Actively participating in Marketing meetings, offering insights on activation strategies, reports, sales, and innovative ideas. Responding to incoming requests for talent deals. Collaborating with influencers in events, in-house projects, campaign shoots, and general social media activities, including content creation for Instagram and TikTok. Successfully implemented a social media strategy that led to a 100% increase in followers within 6 months. Collaborated with design and content teams to create visually captivating and engaging social media content. Analyzed and reported on social media metrics, utilizing tools such as Buffer, Google Analytics, and native Instagram Insights. Created a monthly social media content calendar aimed at ensuring consistency and enhancing content strategy to boost visibility. Improved proactive and reactive engagement through strategic content creation, resulting in a 293% increase in reach within a month. With team effort and strategic content, increased engagement by 243% in a month. Partnered with beauty and lifestyle influencers to generate user-generated content for Tehila, contributing to a significant 46% rise in sales. Communicated effectively with social media followers, promptly addressing queries and concerns.

• Content Creator · Ligera Digital Agency12-01-2023 – 04-01-2024

  As a Content Creator, likely contributed to the development of engaging digital content, collaborating with teams to enhance brand presence and drive audience engagement.

• Social Media Manager · Project Skypunch08-01-2023 – 12-01-2023

  As a Social Media Manager, likely managed social media platforms, developed content strategies, and engaged with audiences to enhance brand visibility.

• Content Creator / Affiliate · Binance08-01-2022 – 05-01-2023

  Created engaging content and promotional materials to attract and retain affiliate partners. Collaborated with the marketing team and executed affiliate marketing strategies to promote Binance's products and services. Educated and enrolled newbies when in the field. Recorded exceptional success and expanded Binance's brand awareness through effective affiliate strategies; some of the successful campaigns participated in are: World Bitcoin Pizza Day distributing 400 pizzas in a day and having 300+ sign-ups, Binance meet-up Lagos recording 500+ attendees and 100+ sign-ups, Nigerian Fintech Week 2022 recording 100+ sign-ups.

Education

• University of LagosBachelor of Science - BS, Sociology
• Yaba College of Technology, Yaba, LagosNational Diploma, Mass Communication/Media Studies

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