Meron Afutu

Meron Afutu

From film sets to brand decks | I bring insight-driven narratives that resonate across teams and across culture | BLAC '24

5 yrs experience · New York, NY · <10 hrs/week

About

I’m built for the intersection of insight and impact. With a background in film and production and a sharp instinct for human behavior, I shape strategies that actually stick. Not just in the deck. In culture. Whether I’m mining meaning from consumer data, translating brand goals into creative opportunities, or helping teams connect the dots between insight and execution, I move fast and think deep. I’ve supported campaigns, decks, and GTM strategies across categories, and I’m at my best when the brief needs clarity, edge, and ambition.

Skills

AdvertisingBrand DevelopmentBrand StrategyBrandingCreative StrategyGo-to-market StrategyMarket Research

Experience

  • Brand & Creative Strategist · Signal Noise08-01-2023

    Worked with small teams and solo founders to untangle big brand questions—who they are, what they stand for, and how to show up with impact. Led everything from positioning to content strategy, all while translating ideas into frameworks that actually made sense. No org chart, just instincts, taste, and a talent for finding what resonates through the noise.

  • Strategist · REVOLT09-01-2024 – 10-01-2024

    Delivered recommendations for a CPG product across REVOLT’s social ecosystem, infusing culture into channel strategy like it was second nature and blending trend intel with go-to-market thinking. Partnered with State Farm and PRIZM to bring brand relevance to the table. Thinking so sharp it cut the box open.

  • Brand Strategy Intern · Pereira O'Dell05-01-2024 – 08-01-2024

    Accounts: IHOP, Zelle, Oreo, SimpliSafe, Fifth Third Bank, New Business. Helped bring more flavor to IHOP and more relevance to Zelle. Researched, wrote, and pitched ideas that actually made people feel something before the deck hit slide 5. Supported POD’s strategy team with sharp thinking and fresh perspective. Not bad for an intern.

  • Strategist · BLAC Internship Program05-01-2024 – 08-01-2024

    66 selected out of over 550 to crack briefs with big-league brands like P&G. Wrote insights that stuck, sparked ideas with heart, and learned firsthand how to make strategy hit in a room. Left with sharper instincts and a POV that didn’t need permission.

  • Producer, Camera Assistant, and Covid Compliance Officer · Various Media Organisations01-01-2019 – 08-01-2023

    Rolled up to set with batteries charged and lenses prepped. Supported high-stakes shoots for brands like Salesforce, NARS, and ABC News, keeping visuals crisp and crews running smooth. From marking takes to pulling focus, I backed DPs on Emmy-nominated projects without missing a mark. Also juggled on-set logistics, led small crews, and enforced Covid protocols before anyone else remembered masks were a thing. Not just behind the camera—behind the momentum.

Education

  • Colorado CollegeFilm and Media Studies, Race Ethnicity and Migration Studies
  • Plymouth Whitemarsh High SchoolHigh School Diploma

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