Michael Bae

About

With a robust educational background from BCIT School of Business + Media and Douglas College, specializing in Business Administration, Marketing Communications, Psychology, and Criminology, I have carved a niche in the digital marketing landscape. As a Co-Founder of Korvea since May 2020, I steer strategic direction and business development. My role as a Digital Marketing Consultant at Pixco Digital involves optimizing PPC and analytics for clients. Previously, as a Digital Marketing Manager at BuildDirect Technologies, I revamped marketing strategies, boosting revenue by 40% year-over-year and maintaining a 7x ROAS, which was pivotal in securing company financing. My consultancy tenure at Colliers International further honed my skills in enhancing online presence and optimizing marketing strategies. My career is marked by a commitment to driving growth and efficiency in digital marketing.

Experience

• Performance Marketing Consultant · Pixco Digital07-01-2019

  Helping clients with PPC and analytics implementation. - Google Ads - Facebook Ads - TikTok Ads - Pinterest Ads - Audio Ads - Programmatic Display - GA4 - GTM

• Digital Marketing Manager · BuildDirect Technologies10-01-2019 – 05-01-2021

  Managed email and all paid media channels such as paid search, paid social, and programmatic. Improved overall company's financial standings by changing the entire marketing strategy based on attribution and improving the efficiency of all marketing campaigns. Increased company's revenue by 40% YoY while maintaining a ROAS of 7x, which resulted in the company securing financing to grow further.

• Digital Marketing Consultant · Colliers International07-01-2019 – 04-01-2020

  Provided digital marketing consultancy services, focusing on enhancing online presence and optimizing marketing strategies.

Education

• BCIT School of Business + MediaBachelor of Business Administration - BBA
• BCIT School of Business + MediaBusiness Administration and Management, Marketing Communications Option
• Douglas CollegeGeneral Studies, Psychology & Criminology

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