Michael Silvio

About

With over 12 years of experience in social media, content creation, marketing, and video editing, I have established myself as a leading professional. I have built a strong presence with 2M+ followers and 250M+ views. My first YouTube channel (2013-2020) gained 250K+ subscribers and 35M views. From 2020-2021, I freelanced for 10+ gaming influencers (upwards of 10M+ followers), amassing 100M+ organic views. At Magic Eden, I led high-profile NFT drops, including Overtime, HEIR by Jeffery Jordan, ASTRALS by SHAQ, and ThankYouX, resulting in $5M+ in sales. I also managed Magic Eden's YouTube, TikTok, and Instagram, growing engagement and brand awareness through Web3-focused content.

Experience

• Growth Marketing Manager · WanderLabs2024 – 08-01-2024

  • Managed a high-performing team, including social media managers, community managers, and Discord moderators. • Conducted weekly meetings to ensure alignment, set goals, and track key performance indicators (KPIs) for the team. • Owned end-to-end video game marketing strategy, driving beta/alpha sign-ups and acquiring new players. • Developed and maintained a comprehensive master content calendar for efficient content planning and execution. • Devised an ongoing gaming content strategy, creating shareable content across multiple platforms, including X (formerly Twitter), Instagram, and YouTube. • Managed ambassador and influencer marketing strategies, fostering relationships with influencers, streamers and content creators to amplify the game's presence. • Formulated and executed ongoing game collaboration strategies to expand Wanderers game's reach through partnerships with other gaming entities.

• Game Marketing Associate · WanderLabs05-01-2023 – 2024

  • Owned end to end video game launch strategy to drive beta/alpha sign ups and new players. • Continuously developed and maintained a comprehensive master content calendar to streamline content planning and execution. • Devised an ongoing gaming content strategy and create shareable content for the Wanderers team, coordinating weekly posts across multiple platforms such as X (Formerly Twitter), Instagram, and YouTube. • Continuously managed influencer marketing strategy, fostering relationships with influencers and content creators to amplify the game's presence. • Formulated and executed ongoing game collaboration strategies to expand Wanderers game's reach through partnerships with other gaming entities. • Led conversations with game partners, including key discussions and negotiations, in close collaboration with Wanderers CEO & COO. • Actively hosted and organized Wanderers Game events as well as live streaming sessions on Discord and Twitch, fostering a sense of community among players and fans.

• Content Marketing Associate · Magic Eden08-01-2022 – 02-01-2023

  • Owned and operated Magic Eden's TikTok account, where I developed content strategies, recorded videos, edited videos, and created graphics. • Owned and operated Magic Eden's Instagram account, where I created reels, designed graphics, and developed an overall content strategy that aligned with the brand's vision and values. • Assisted with the operation of Magic Eden's YouTube channel, where I contributed to content strategy, SEO, graphic design, recording, and video editing. • Collaborated with various partners to execute co-marketing campaigns on social media, effectively increasing brand exposure and driving sales.

• Collections Marketing Associate · Magic Eden03-01-2022 – 08-01-2022

  • Played a critical role in the success of high-profile IP and celebrity NFT drops, including Overtime, HEIR by Jeffery Jordan, ASTRALS by SHAQ, and ThankYouX, among many others. Generated over $5M USD in primary sales during 2022 as the main point of contact for these campaigns. • Brainstormed and executed tactics for co-marketing campaigns, including organizing Twitter Spaces, drafting tweets and other social media posts. • Worked with Magic Eden's social media manager, community manager, and business developers to develop a content calendar of tactics. • Assisted projects with their own social media strategies to ensure the success of their product launches.

• Video Editor · Tiko Entertainment LLC.07-01-2020 – 08-01-2021

  Served as a video editor at Tiko Entertainment LLC, overseeing editing operations for various social media accounts ranging from 100,000-1,000,000+ followers. From July 2020-August 2021, we brought in over 50,000,000 organic views on YouTube alone. 1. More Tiko (YouTube, 1M+ subscribers) - Long-form gaming content (Minecraft, VRChat, Among Us, etc.) 2. Jayden (YouTube, 100K+ subscribers) - Long-form lifestyle & gaming content (Omegle, Phasmophobia, etc.) 3. Tiko (TikTok, 2M+ followers) - Short-form gaming content (Minecraft and more)

Education

• Brock UniversityEntrepreneurship Co-op, Entrepreneurship/Entrepreneurial Studies

Similar talent on Pangea

KKlementyna B.Growth & Social Media Leader | Music Artist | Content & Community StrategyNew York, NYLeah C.Head of Social & Video | Content CreatorAustin, TXYasir H.marketing & creative | helped generate 35M+ views | Worked w/ $25M+ BrandsChicago, ILKati W.Industry-agnostic Organic Digital Marketing LeaderOrlando, FL