Michaela Chai

About

Experience in D2C product management, growth marketing, and conversion rate optimization.

Experience

• Product Manager · Misfits Market05-01-2024 –

  Product management and paid membership strategy for Misfits Market. Own product and business strategy for the Paid Membership program; flagship initiative driving 4x LTV gains; led funnel optimization and experimentation across acquisition and paid conversion; drove net +27% CVR lift and +35% increase in paid membership opt-ins; cross-functional collaboration with Engineering, Design, Growth Marketing, Lifecycle Marketing, Customer Care, and Data to deliver intuitive, reliable experiences and successful launches.

• CRO Manager · Pango Group04-01-2023 – 05-01-2024

  Overseeing web and mobile A/B testing roadmap across multiple Pango brand websites: Hotspot Shield, UltraVPN, OVPN, Betternet, VPN 360. Focus on conversion rate optimization and user experience.

• Growth Marketing Product Manager / Associate Growth Marketing Product Manager / Senior Growth Marketing Analyst · Ampush07-01-2021 – 04-01-2023

  Contributed to growth marketing strategies and product management, enhancing campaigns and analyzing growth metrics.

Education

• University of California, BerkeleyBachelors, Psychology & Political Economics

Similar talent on Pangea

AAymed R.Product-Minded PMM | Growth & AI-Native GTM | Former Meta PMNew York, NYBarbara D.Fractional CMO & Growth Advisor | Host of Growth Meetup | B2B SaaS | Product Marketing | GTM | Marketing Strategy & ExecutionLondon, UKPierfrancesco D.Data-driven growth product marketer with a knack for user acquisition and retention.Rome, Metropolitan City of Rome CapitalLorrae B.VP of Product, Revenue & Growth | 0→1 Product + GTM Strategy | 15+ YearsNew York, NY