Michelle Rhodes

About

Michelle Rhodes is a seasoned business strategist with a robust background in marketing and client management. She holds a B.A. in Marketing from the Lubar College of Business and has pursued studies in Liberal Arts and Sciences at the University of London. As the owner of MICHELLE RHODES LLC since 2005, she has successfully managed a national jewelry company, overseeing all aspects from design to distribution. Her expertise extends to strategic branding and social media management at MR Strategic Exposure, where she crafts unique business identities and growth strategies. Previously, as Membership Services Manager at the Technology Association of Georgia, Michelle enhanced member retention and automated processes, achieving significant efficiency gains. Her earlier roles include strategic business management and marketing for companies like Coors Brewing Company and Motorola, where she drove substantial revenue growth and streamlined operations. Michelle's diverse experience underscores her ability to elevate businesses through innovative strategies and comprehensive management.

Experience

• Business Strategist · MR Strategic Exposure11-01-2023

  Specializes in elevating businesses through expert branding, strategic social media management, and seamless business systems setup. Transforms businesses by crafting unique identities, implementing robust social media systems, and developing comprehensive strategies that drive engagement and sustainable growth.

• Owner · MICHELLE RHODES LLC10-01-2005

  Orchestrates end-to-end operations for a national jewelry company, handling creation, design, manufacturing, strategy, sales, distribution, and associated business tasks. Designs, finances, and markets a national wholesale jewelry line, serving as the creative director for media management, marketing collateral, and brand identity. Develops and maintains e-commerce platform, including product placement, photography, SEO, order entry and all associated business systems. Manages national sales for retail, wholesale, and private clients, overseeing customer service processes, cross sell and upsell opportunities and associated troubleshooting. Conducts data analysis, market research, and executes programs for long-term company sustainability. Analyzes annual spend and tracks budgets.

• Membership Services Manager · Technology Association of Georgia06-01-2021 – 11-01-2023

  Onboarded and retained 30,000 members, leading retention programs and troubleshooting customer service issues. Key stakeholder in CRM system management for maximum utilization. Developed member retention and account management programs, resulting in a 5% increase in retention rate. Automated membership programs through CRM, reducing personnel task time by 25%. Designed and executed member training programs, achieving a 50% increase in participation.

• Marketing and Client Management · Various Companies06-01-1991 – 05-01-2005

  STRATEGIC BUSINESS MANAGER- Nspire Tennis: Set up and optimized business systems, including marketing, billing, CRM, website, and social media management. Consulted on strategic growth initiatives, human resources, and business planning. Led organizational restructuring for competitive edge maintenance. Implemented automation strategies, leading to a successful facilities expansion and tripled revenue. MARKETING MANAGER - In Zone Brands, Motorola: Developed and executed trade marketing programs in the consumer goods vertical. Developed and managed go to market presentations for use by sales organization. Managed internal stakeholders, creative direction, and program execution for a $30 million children's beverage product line. Streamlined fulfillment house relationships, saving over $100,000 in departmental expenditures. REGIONAL ACCOUNT MANAGER - Coors Brewing Company: Managed client success, field execution, category management, and new product introduction for a $52 million territory. Synchronized efforts of 23 distributorships and 5 distributor account managers, resulting in a 3% annual sales increase for 10 years. Organized top-to-top executive category reviews and negotiated shelf space, leading to a $30 million, 300% category growth for major accounts.

Education

• Lubar College of BusinessB.A., Marketing
• University of LondonLiberal Arts and Sciences, General Studies and Humanities
• University of LondonGeneral Studies
• University of LondonGeneral Studies

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