Michelle Rodgers

About

With a Bachelor of Science in Public Relations - Integrated Marketing Communications from Southeast Missouri State University, I have developed a robust career in marketing and business development. Currently, I serve as a Segment Marketing Lead Analyst at Evernorth Health Services, where I drive marketing strategies to expand Accredo's specialty pharmacy services. Previously, I worked at DailyPay, Inc. as a Strategic Business Development Representative, where I engaged with potential enterprise partners to promote innovative employee benefits. My experience also includes a role at Ceridian as a Business Development Representative, focusing on human capital management solutions. Earlier in my career, I gained valuable sales and customer engagement experience as a Retail Representative at Nintendo and as a Sales Account Manager at PepsiCo. My diverse background equips me with a comprehensive understanding of marketing, sales, and strategic business development across various industries.

Experience

• Segment Marketing Lead Analyst · Evernorth Health Services01-01-2023 – 01-01-2025

  Responsible for overseeing marketing strategies to help grow Evernorth’s specialty pharmacy, Accredo’s, line of business through collaboration with our prescriber, health system/hospital, and pharmaceutical manufacturing-facing teams. Partner with Sales, Account Management, Physician Engagement and Product Management to grow Accredo and advance its position as the specialty pharmacy of choice.

• Strategic Business Development · DailyPay, Inc.02-01-2022 – 01-01-2023

  As a Strategic Business Development Representative at DailyPay Inc., I approached potential large enterprise partners in the US as their initial point of contact. Made first contact with potential partners to introduce DailyPay’s unique employee benefits and ensure we are a good fit for their needs and values. Detailed how DailyPay’s solutions improve employee retention. Provided examples of how potential partners can become workplaces employees love, even with restricted budgets. Shared how DailyPay partners can help meet their employees’ everyday needs through the financial stability provided by instant earned wage access.

• Business Development Representative · Ceridian04-01-2021 – 02-01-2022

  Ceridian is a global human capital management (HCM) software company. Dayforce, our flagship cloud HCM platform, provides human resources, payroll, benefits, workforce management, and talent management capabilities in a single solution. Our platform helps you manage the entire employee lifecycle, from recruiting and onboarding, to paying people and developing their careers. Ceridian provides solutions for organizations of all sizes, from small businesses to global organizations.

• Retail Representative · Nintendo02-01-2013 – 08-01-2018

  Worked as a Retail Representative, likely contributing to the promotion and sales of Nintendo products, ensuring product visibility, and enhancing customer engagement.

• Sales Account Manager · PepsiCo02-01-2003 – 08-01-2005

  Served as a Sales Account Manager, likely responsible for managing client accounts, driving sales growth, and maintaining strong customer relationships.

Education

• Southeast Missouri State UniversityBachelor of Science (B.S.), Public Relations - Integrated Marketing Communications

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