Krista Sullivan

About

With a Bachelor of Science in Mass Communication: Public Relations from Southeast Missouri State University, I have cultivated a robust career in marketing and client services. Currently, I serve as a Business Manager, Client Services at Red Door Interactive, where I lead cross-functional teams to align product marketing strategies with client visions. My previous role as a Senior Digital Account Manager at Taylor & Pond Digital Marketing Agency honed my skills in overseeing comprehensive marketing strategies for beauty and wellness brands. At Heartland Dental, I developed marketing strategies for 60 offices across six states, enhancing patient acquisition and engagement. My experience as a Business Manager at Parfums Christian Dior involved leveraging digital marketing to boost sales and customer relationships. Earlier, I managed marketing operations at Frenchies Modern Nail Care, focusing on social media and email marketing. My diverse experience across industries underscores my ability to drive growth and innovation in dynamic environments.

Experience

• Business Manager, Client Services · Red Door Interactive10-01-2023 – 07-01-2024

  Partners with client stakeholders to oversee internal cross-functional teams to ensure product marketing vision, digital product features, and timelines for successful launches. Develop strategic product positioning and messaging frameworks to target B2B, B2C, and B2B2C audiences for evergreen and net new concepts. Creates and executes launch plans including GTM strategy, content planning and content production, and marketing collateral to drive growth and adoption, while tracking key success metrics and utilizing market insights to influence product roadmap and drive ongoing engagement. Drive services and partnerships by expanding expertise through developing briefs, business forecasting, and industry research in the medical aesthetics and luxury travel market to position clients' digital presence effectively.

• Senior Digital Account Manager · Taylor & Pond Digital Marketing Agency06-01-2022 – 05-01-2023

  Oversee development and execution of 360-marketing strategy for up to 10 beauty and wellness accounts including branding, social media marketing, influencer marketing, digital advertising (paid social, Google, and TV streaming), email marketing, website development and creative production to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals. Manage cross-functional teams and marketing strategy to monitor the performance of campaigns, drive awareness to improve marketing KPIs, and present reporting to clients. Senior-level client-facing management skills that include day-to-day communication, project management, upselling services, writing RFPs & SOWs, budgeting P/L etc. Senior-level internal management: Team management of Account Managers, Account Coordinators and Digital Marketing Interns up to 15 (including leading professional development 1:1s), Managed the San Diego Digital Marketing Internship Program, Provide support throughout multiple different products and departments.

• Regional Marketing Strategist · Heartland Dental03-01-2021 – 06-01-2022

  Responsible for the creation and execution of different marketing media, while strategizing the best return on investment for approximately 60 offices within 6 states. Analyze relevant metrics, such as new patient flow, patient acquisition cost, marketing spend, and more to provide recommendations and continually revise campaign strategy. Create monthly social media strategy for company-wide use on behalf of 1,300+ offices.

• Business Manager · Parfums Christian Dior11-01-2019 – 03-01-2021

  Build long-lasting relationships with customers who have a passion for the latest beauty and fragrance trends. Use digital marketing strategies to promote events to generate sales. Set and exceed individual and company sales goals while supporting the goals of the team. Build and maintain strong vendor relationships to maximize business results. Manage the scheduling and execution of vendor events and promotions.

• Marketing Operations Manager · Frenchies Modern Nail Care01-01-2019 – 09-01-2019

  Assists in marketing and public relations including planning and implementing of marketing campaigns. Responsible for growing audiences and maintaining presence on social platforms. Maintaining a posting schedule and create platform-specific content including text posts, videos, and graphics. Analyzing data to determine whether social media campaigns have achieved their objectives. Managing email marketing campaigns.

Education

• Southeast Missouri State UniversityBachelor of Science (B.S.), Mass Communication: Public Relations
• Lutheran High School NorthGeneral Subjects, General Studies

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