Michelle Theard

About

Strategic and results-driven marketing leader with a proven track record of driving growth and brand recognition in dynamic and highly-regulated environments. Over a decade of experience at Capital One, consistently exceeding performance goals and establishing impactful marketing strategies. Adept at team building, fostering a results-oriented culture, and developing high-performing teams. Demonstrated expertise in messaging and positioning, integrated marketing strategy, and go-to-market planning and execution. Excels in driving user acquisition and engagement through innovative campaigns, data-driven insights, and strategic partnerships. Notable achievements include revitalizing acquisition marketing teams, launching full-funnel acquisition channels, and establishing new content and SEO strategies that significantly increased user bases. Known for exceptional people leadership skills, effective cross-functional collaboration, and influencing executive decisions. Seeking a leadership role where I can leverage my skills to drive business growth and enhance brand positioning.

Education

• Louisiana State UniversityBA, Mass Communication
• University of New OrleansMaster of Business Administration - MBA, MBA Program - Marketing Concentration
• Mount Carmel Academy

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