Mike "Cubbs" Cubberly

About

Based in Chicago, IL, Mike Cubberly is a creative, data-driven, high EQ B2B GTM builder & leader with 10 years in the B2B tech space helping build, grow, and scale GTM teams. Obsessing over the story - front to back - Mike's been successful at helping organizations reach and convert their ICP at levels leading to significant and dependable pipeline attribution.

Experience

• Growth/GTM Consultant · coLAB05-01-2024
• Growth/GTM Consultant · Rigility07-01-2024 – 09-01-2024

  - Built ToFu Team (9 SDRs) - Led multiple tooling initiatives - Led data migration - Built/Led data segmentation

• Advisor · Lab808-01-2024
• B2B RevOps Community Manager · RevGenius02-01-2024

  Part-Time: I've become an integral part of one of the largest and most esteemed RevOps communities, transitioning from a member to a trusted leader solely responsible for a community of over 45,000 RevOps/GTM members. - Systematized internal growth motions - Built and a managed team of 6 moderators - Built and ran engagement/growth community programs - Provided consulting services for numerous projects focused on building BDR organizations, marketing strategies, and customer success frameworks. - Temporary, Part-time engagement

• GTM Consultant · Sales Acceleration Group02-01-2024
• Head of Customer Success · Glencoco08-01-2023 – 01-01-2024

  - Ran 40+ Sales Cycles with B2B Startup companies - Built out, 30+ customer campaigns - Built full enablement training material/courses - Consulted on and built out process for consistent ICP list pulls - Managed 20+ customers at any given time - Streamlined ‘time-to-launch’ (customer onboarding) from 45 days to just 7 - Recruited and onboarded a skilled customer success teammate, bolstering our team's capabilities leading to more beneficial outcomes for both our Customers and Users. - Empowered 60% of my customers to utilize contact data resources such as Apollo, ZoomInfo, and Seamless, guiding them in refining their Ideal Customer Profiles (ICP) and ensuring consistent, targeted contact lists for our callers. This strategic move was pivotal in securing marketplace success for all parties. Tools/Technologies: Omni, Amplitude, Migadu, Seamless, Lemlist, Attio, Customer.io, Apollo, Woodpecker, Retool, Dialpad, Intercom, Proposify, Stripe, Segment, Salesforce, Smartlead, Teachable, Twilio, Vocal Video

• Community & Platform Manager - Engagement & Enablement · Glencoco01-01-2023 – 08-01-2023

  Initially hired as a contractor, my mission was to develop the "SDR Marketplace" envisioned by Glencoco. My responsibilities encompassed crafting enablement materials and coaching our early adopter Users, who aimed to secure qualified meetings for our platform's early adopter B2B companies. I systematized User onboarding and recruitment processes, contributing significantly to the growth of the community and marketplace to over 4000 Users in under 8 months.

• Full-Cycle B2B Sales/Account Executive · Primer04-01-2022 – 10-01-2022
• Expansion Marketing Development Manager (SLC) · Verkada08-01-2021 – 04-01-2022

  - Goal: 9 SLC hires, in total - 90% attainment - Goal: 60% of team hitting quota (140x50SAL) - 100%+ attainment - Recruited 3 MDRs from HQ to help open SLC Expansion office

• Marketing Development Manager · Verkada12-01-2020 – 08-01-2021

  - Goal: 20 hires, in total - 150% attainment - Goal: 60% of team hitting quota (140x50SAL) - 100%+ attainment - Hired 6 MDR Support Staff: - 1 Recruiter - 2 Marketing Operations Associate - 3 Demand Generation Marketers (1 internal, 2 external) Tools: Looker, Gong, Outreach, Ring Central, Notion, SFDC, Glockapps

• Marketing Development Team Lead · Verkada08-01-2020 – 12-01-2020

  - Hired and Managed Founding 3 MDRs - All 3 hit quota (140 SQLs and 70 SALs) - Hired 1 MDR Support Staff: - 1 Recruiter Tools: Looker, Gong, Outreach, Ring Central, SFDC, Glockapps

• Founding Marketing Development Representative (MDR) · Verkada12-01-2019 – 08-01-2020

  - Recruited by Idan Koren (VP of Marketing, Co-Founder) - Proved out the program by generating 140+ SQLs that attributed to $1.5m in pipeline, month 1 Tools: Outreach, Ring Central, SFDC

• Growth Consultant · KKJ02-01-2024

  - 6 Growth Strategy/Implementations for NFG-focused tech org - Led hiring for SDR leadership role (283 apps, 16 interviews, 1 hire)

• Growth/GTM Consultant · KKJ02-01-2024

  - Growth Strategy/Execution for multiple clients - Recruitment/hiring for 1 client

Education

• DePaul UniversityBA, Marketing & Communications
• University of Wisconsin-WhitewaterBA, Marketing & Communications

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