Mike Griffin

Experience

• Google Ads Specialist · Parkwed by Happenings2023-01-01 – 2025-08-01

  Built, managed and scaled Google ad campaigns for lead generation. Improved lead quality through iterative messaging and page testing as well as backend tracking. Used best practices in conversion design to design and create conversion-focused landing pages. Improved conversion rates via landing page optimization through A/B split testing.

• Google Adwords Specialist · Fedco Seeds2023-01-01 – 2023-09-01

  Played a key role in revitalizing and growing seasonal sales for potatoes and other key categories through Google Ad campaigns.

• Search Engine Optimization Specialist · Idiskseo2017-11-01 – 2018-05-01

  Performed comprehensive site audits (on-page, off-page, and technical). Made recommendation docs and implemented necessary changes. Conducted extensive keyword research and optimized pages. Conducted topical research using competitors keywords to competitively rank content. Created engaging content related to clients vertical. Performed outreach for link building opportunities and built links from high D.A websites.

• Social Media Marketing Specialist · Erupt Marketing2017-08-01 – 2018-01-01

  Helped build a database of Instagram influencer follower networks. Retrieved email contacts of Instagram influencers and brands. Used tools to qualify influencers and brands based on niche, followers, follower engagement, etc. Helped track and monitor marketing campaigns of brands.

Education

• Granada Hills Charter
• Santa Monica College
• UCLA

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