Mikhail Orlov

About

I’m Mikhail Orlov, a Product Designer & UX Researcher with a background in human-computer interaction and a passion for health tech, e-commerce, and emerging digital experiences. I thrive on designing intuitive, engaging products that simplify complex systems and enhance user interactions. At Snapchat, I created high-impact AR experiences, designing interactive lenses that achieved 15M+ plays while conducting user research and testing to ensure engagement and usability. At Calmarsi, a direct-to-consumer e-commerce startup, I redesigned internal tools for customer support and sales teams, optimized Shopify UX and checkout flows, and improved email marketing campaigns, contributing to $1.4M in annual sales. I’m particularly passionate about health tech, leading UX strategy for CicLAvia's open streets initiative to improve event experiences for 100K+ participants and developing a personalized health management app that integrates real-time health data with user insights. Always curious and driven, I thrive at the intersection of design, research, and strategy, transforming user challenges into intuitive solutions. Let’s connect!

Experience

• Snap Lens Academy Scholar - Content UX Designer · Snap Inc.2024-06-01 – 2024-08-01

  • Designed innovative Snapchat lenses using Blender, Generative AI, Lens Studio, and Adobe Suite, achieving over 15 million plays and estimated to reach 20 million by the end of the quarter. • Conducted research and user testing to create engaging, high-impact AR experiences that align with global brand strategies. • Collaborated with AR and content teams to produce immersive lenses, supporting materials, and creative assets. • Received professional development and mentorship, enhancing technical skills and creative approaches in augmented reality.

• Product Designer · Calmarsi (E-Commerce & DTC Jewelry Startup)2022-03-01 – 2024-03-01

  • Designed and optimized internal tools for customer support and sales teams, improving workflows, refining dashboards, and streamlining processes to enhance operational efficiency and customer satisfaction. • Led Shopify website design and user experience enhancements, conducting UX research and usability audits to modernize navigation, improve accessibility, and create a seamless shopping and checkout experience. • Developed and refined email marketing campaigns, designing responsive templates and engagement strategies that contributed to an annual sales volume of $1.4 million and improved conversion rates. • Collaborated with product managers and engineers to improve e-commerce UX, enhancing customer onboarding, optimizing self-service tools, and ensuring a smooth, high-converting shopping experience.

Education

• Santa Monica CollegeBachelor of Science - BS, Interaction Design (IxD)

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