Millicent Mooring

About

With a robust educational background in Marketing & Innovation and Graphic Design from NC State Poole College of Management and North Carolina State University, this professional has carved a successful career in product marketing and strategy. Currently serving as the Global Product Marketing Manager at Trilliant, they are instrumental in developing sales enablement materials and establishing value propositions for smart grid network communications. Previously, as Americas Product Marketing Manager at Align Technology, they achieved significant revenue growth and received recognition for innovative subscription models. At Lenovo, they played a pivotal role in launching the Device as a Service (DaaS) offering, contributing to over $1 billion in revenue. Their expertise extends to managing marketing strategies and brand development, with a proven track record of driving brand awareness and product adoption across various industries. Their career began at 3C Institute, where they managed client projects and spearheaded marketing initiatives for educational gaming software.

Experience

• Global Product Marketing Manager · Trilliant04-01-2024

  Solo consultant recruited to build all sales enablement materials, including corporate sales deck, product battle cards & FAQs, explainer videos, and data sheets. Establish value propositions for relaunch of existing products and new offerings while illustrating how each fits within the umbrella electric smart grid network communications transition for utilities and municipalities worldwide. Advocate for clear, consistent product portfolio naming for network technologies, devices, and software & services offerings.

• Americas Product Marketing Manager · Align Technology07-01-2021 – 10-01-2023

  Dedicated regional product marketer to grow brand awareness and product adoption within retention portion of clear aligner therapy business in collaboration with sales, orthodontic & general practitioner professional channels and consumer marketing teams by preparing go-to-market and managing various ongoing launch activities. Establish outcomes-based value proposition and launch new customer subscription model to reach ~$20M revenue in first year and 12% of worldwide revenue in 2022. Doctor Subscription Program recognized by The 2023 American Business Awards as Gold Stevie Winner in Business Services category. Develop enhanced marketing and brand awareness via training & tools for sales enablement, as well as customer-facing marketing collateral, communications, case reports & white papers, packaging redesign, videos and ad campaigns produced primarily utilizing in-house resources. Reach unprecedented 44% YOY regional shipments growth for product focus area in 2022, landing >91% of volume goal despite an increasingly challenging economic landscape.

• DaaS WW Marketing Manager · Lenovo06-01-2019 – 07-01-2021

  Sole dedicated marketing resource to support centralized global DaaS team, four geographies, channel/SMB, education and healthcare verticals, and corporate marketing teams with tailored content for each regarding Lenovo Device as a Service (DaaS) solutions that combine devices, software, and services in one monthly fee. Build and grow brand of new service offering out of incubation to >$1B in revenue. Develop marketing playbook resources and populate with dozens of internal assets and training for sales enablement, as well as customer and partner-facing marketing videos, collateral, case studies, and event and sales presentations created utilizing a mix of internal (40%) and small agency (60%) resources, resulting in an estimated $890k in costs savings in first year alone. Establish and manage global commercial web presence, as well as e-commerce page for SMB, business partner portal, and new Lenovo solutions-focused landing page. Increase annual marketing spend 1650% from <$30k to >$500k over 2-1/2 years. Liaise with worldwide Services Communications and Marketing & Training teams to deliver media articles, interviews, press releases, and analysts briefings externally and internal win announcements and product offering updates across the organization.

• DaaS WW Marketing Specialist · Lenovo05-01-2018 – 07-01-2021

  Determine and execute foremost world-wide marketing roadmap including numerous tactics targeted to expand marketing collateral, establish training and sales enablement initiatives, build greater brand awareness, and develop product marketing strategy. Develop multifaceted proposal designed to accelerate sales utilizing alliance investment with key industry partners. Lead creation of global Lenovo Services brand development. Selected marketing lead for North America employee ServiceCares initiative designed to promote the importance and impact of Lenovo Services on customer experience and to encourage and recognize improvements in customer-centric mindset and behaviors.

• Project Manager and Marketing Strategist · 3C Institute09-01-2017 – 05-01-2018

  Evolving role managing client projects and providing marketing for leading national educational gaming software and social-emotional health and behavioral assessments services developer. Oversee company website redesign featuring new positioning and a premier services portfolio. Initiate and lead branding and marketing efforts for company's top two predeterminate services expected to grow number of client projects by 75% within nine months. Manage team of editors, designers, audio engineers, developers and testers to custom build interactive game from scripting and art boards to quality assurance, as well as implemented client handoff procedure resulting in final project delivered on time despite scope creep and captured 39% surcharges from original contract.

Education

• NC State Poole College of ManagementMBA, Marketing & Innovation
• North Carolina State UniversityBGD, Graphic Design
• Summer Study Program, Prague, CZPoster design and printmaking (lithography, aquatint, and mezzotint)
• Saint Mary's SchoolHigh School

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