Miranda Johnson

About

Data-driven growth marketing and ecommerce leader, specializing in acquisition, retention, and digital product with 6+ years of experience.

Experience

• Director of Growth & Ecommerce · Bodily05-01-2022 – 02-01-2024

  Growth Marketing - Led growth strategy across all marketing channels; managed all budget allocation, measurement, forecasting, testing, prioritization, and new channel expansion - Oversaw new category launch & quarterly new product expansions across both new customer acquisition and returning customer communications - Supervised and recruited a team of 5 internal employees and 4 consultants/agencies, spanning across paid acquisition, influencer, retention, creative design, product marketing, and Amazon Ecommerce & Digital Product - Supervised the planning, development, implementation and roadmap of the ecommerce site; managed a team of 3 consultants and 1 internal hire, spanning across ecomm, engineering, and ux/ui design - Collaborated with merchandising to oversee the product catalog, all shopify site reporting, and optimizations/testing of product placements - Led a site redesign from ideation to implementation, including site research, stakeholder management, roadmap, and QA to significantly reduce site’s tech debt and allow for quicker feature deployment

• Senior Manager, Growth · Caraway Home05-01-2020 – 05-01-2022

  - Led multiple growth strategies and channels (Paid Social, Paid Search, Email/SMS, Partnerships, Landing Pages, Digital Product, etc.) - Launched an SMS Program, Referral Program, new BI Tool (Looker), Incremental Measurement Tool (Measured), and multiple Paid Social platforms and partners - Managed all executive level and day to day reporting, including data visualization, SQL queries, data model management and integrations (with Daasity), and regular QA

• Growth Marketing Manager · WayUp05-01-2019 – 04-01-2020

  - Oversaw a Multi Million dollar digital marketing budget across all marketing channels (Facebook, Apple Search, Reddit, Partnerships, etc.) - Created and monitored channel activity reports, funnels, CPA analysis, etc. through SQL queries and Google Sheet automations

• Email Marketing Associate · WayUp04-01-2018 – 05-01-2019

  - Set-up mailings and segments through a variety of ESPs (Email Service Providers) including Blueshift, Iterable, and Mailchimp - Implemented new ESP, Blueshift, by warming IPs, managing deliverability, and recreating segments and mailings

Education

• NC State UniversityBachelor's Degree, Brand Management & Marketing

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