Margaret Gowell

About

Data-driven marketing leader with experience in digital ad agencies as well as SaaS and real estate startups. My focus is around driving inbound volume by identifying and optimizing the best channels for your business. I am skilled at campaign strategy and consulting, paid campaign management, conversion rate optimization, website design, and identifying new growth opportunities.

Experience

• Director, Growth Marketing · Appcues07-01-2022

  Lead all paid advertising channels including strategy and management. Reasonable for inbound volume and quarterly pipeline targets. Manage website conversion rate optimization strategy as well as overall funnel experimentation. Design and develop paid landing pages.

• VP Marketing and Automation · Discount Lots04-01-2021 – 01-01-2022

  *Began working with this company as an agency client and then went on full-time Real estate start-up buying and selling vacant land online with discounted cash prices and in-house financing. Discount Lots was founded in 2019 with $3.5MM in sales in the first year. Took company from $9MM in sales in 2020 to $22MM in sales in 2021 through digital marketing campaigns, lead nurturing and conversion optimization on the forward-facing brand website as well as landing page properties. • Developed overall marketing and go-to-market strategy for the brand including defining customer segments and managing internal operations team and external virtual assistant group. • Worked closely with sales to redefine the customer lifecycle by modernizing the typical industry methods and evolve to high-touch lead generation system. • Led team of 4 responsible for brand awareness, lead generation and low touch e-commerce purchases.

• AVP Marketing · BrandDistillers02-01-2018 – 04-01-2021

  Boutique marketing agency with specialties in higher education, real estate, B2C, financial services and consulting. Offers full-service marketing including traditional and digital as well as consulting on marketing, sales and business growth. • Led team responsible for social media and paid advertising campaigns for home improvement brand resulting in a 800% ROAS and over $60MM in revenue to the client in first year. • Design and build websites for clients with focus on increased organic lead generation, shopping cart optimization, and project management of internal and external vendors. • Develop lead generation-focused landing pages for clients with on page conversion rates 40% or more over industry average (9% for higher education and 7% for home improvement clients compared to industry average of 5.8% and 3.8% respectively).

Education

• Georgetown UniversityBachelor's Degree, Government

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