Rishita Mehta

About

With a Master of Science in Marketing Analytics from The University of Texas at Dallas and a PGDM in Marketing Management from Xavier Institute of Management and Entrepreneurship, I bring a robust educational background and practical experience in marketing analytics. My professional journey includes roles such as Teaching Assistant and Graduate Student at The University of Texas at Dallas, where I gained hands-on experience in data analytics, consumer behavior, and digital marketing tools. As a Marketing Analytics Intern at Commerce Bank, I designed a PR sentiment measurement model and a real-time social sentiment tracking system. My tenure as Assistant Vice President at 5paisa involved developing a personalized product recommendation engine and overseeing the entire marketing analytics project lifecycle. At Bajaj Finserv, I led marketing analytics for app-based e-commerce, creating a 360-degree customer view on Tableau and automating real-time marketing triggers.

Experience

• Teaching Assistant · The University of Texas at Dallas08-01-2023 – 12-01-2023

  Assisted professors with course material preparation, grading, and student support.

• Graduate Student · The University of Texas at Dallas08-01-2022 – 12-01-2023

  Subjects taken: Fall'22 * Statistics and data analytics * Marketing Management * Spreadsheet Modeling (MS Excel) * E-commerce Strategy (Training on WordPress, Shopify and Hubspot) Spring'23 * Database Foundation (Training on SQL) * Capstone Marketing decision-making (Decision-making on Product, Price, Place, and Promotion strategy) * Consumer Behaviour * Web Analytics (Tools used- Adobe Analytics and Google Analytics) Fall'23 * Customer insights and Analytics (Tools used- SAS, Tableau) * Market Research (Sampling technique, Questionnaire designing, and Response analysis) * Interactive and Digital Marketing (SEO, SEM, PPC, Mobile Marketing and Direct Email Marketing)

• Marketing Analytics Intern · Commerce Bank06-01-2023 – 08-01-2023

  Designed a PR sentiment measurement model, leveraging the Net Promoter Score framework. Helped in PR article and overall brand reputation assessment. Engineered a real-time social sentiment tracking system, identifying and addressing critical concerns and strategically managing interactions with frustrated customers.

• Assistant Vice President · 5paisa02-01-2022 – 07-01-2022

  Developed Offer prioritization model, curating data from multiple sources by leveraging purchase behavior and clickstream data. Elevated monthly active users of the App by developing a personalised product recommendation engine and tracking the key metrics to measure the effectiveness of the campaigns to make improvements. Responsible for overseeing the entire marketing analytics project lifecycle, from ideation and concept development to execution and optimisation, through effective collaboration with multiple stakeholders.

• Senior Cluster Manager · Bajaj Finserv08-01-2021 – 12-01-2021

  Headed the marketing analytics for App-based e-commerce for consumer durable products. Extracted, cleaned and analysed large datasets, providing actionable insights to marketing managers. Developed a comprehensive 360-degree customer view on Tableau, providing a holistic perspective of the customer journey across marketing touchpoints. Automated real-time SMS, Email, and push notification triggers.

Education

• The University of Texas at DallasMaster of Science - MS, Marketing Analytics
• Xavier Institute Of Management and EntrepreneurshipPGDM, Marketing/Marketing Management, General
• Dr Zakir Hussain Institute PatnaBBA, Advertising and brand management

Similar talent on Pangea

Harshal P.Marketing Analytics, Growth Strategy & ProductSShambhavi S.Marketing Analyst | Expert in Data Storytelling, Insights, and StrategyCollege Park, MD 20742Dalli N.Marketing & Product Analyst | Marketing, Finance, Strategy | Turning Data Into Consumer, Product & Financial InsightsTanya S.Data-Driven Marketing and Analytics Specialist