Mitch Bradford

About

Hi! I'm Mitch. I'm a ex-CMO and former Google executive specializing in HubSpot, Google Ads, and online video. I combine the best of cutting-edge storytelling with performance advertising tactics to build campaigns that drive results. We've sold out events, smashed lead generation goals, driven over $2M dollars in new business. Clients include: Hershey's Chocolate (Fortune 500), LPL Financial (Fortune 500), LeagueApps, Delos, ASU+GSV Summit, Subskribe. Certifications: HubSpot Agency Certification, Google Ads Certification, Google Analytics Certification, Klaviyo Email Marketing Certification.

Experience

• CEO, Founder · Brand Your Story Online10-01-2016

  Increased SEM leads by 70.39% for LeagueApps.com. This was 8 months of continued quarter-over-quarter growth. Launched 10+ HubSpot workflows for ASU+GSV Summit resulting in Summit selling out for the 1st time and over 94.05% of attendees being touched via email marketing. (email open or click) Created company-wide NPS workflows + automated process for Delos.com

• Chief Marketing Officer · SalesLeap10-01-2019 – 09-01-2021

  Crafted narrative + site launch for B2B start-up. We teach founders how to 2-4x their revenue growth via 5 key shifts. Built activation asset copy, design, & execution: "5 Key Shifts to 2-4x Your YoY Revenue Growth" 500k revenue generated via outbound + automated email marketing campaigns in HubSpot. This was a comprehensive email plan to activate leads via outbound, then nurture then w/ automated workflows.

• Performance Marketing · Google09-01-2011 – 09-01-2015

  Managed over $36M annually Performance consultant to leading online brands including Warby Parker, SiriusXM Radio, Wedding Wire, Zzounds Music, Smart Sign, etc. 32% YoY revenue growth for e-commerce clients using keyword optimization + click-through rate strategies.

Education

• Harvard UniversityCore Program, Business
• Stanford UniversityMasters
• University of Notre DameBachelor's Degree

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