Madeline Samskey

About

Driven marketing leader with close to a decade of fast-paced agency experience. I generate demand through high-quality, relevant storytelling for brands, from case studies to awards submissions to product positioning and sales collateral. I have developed several dozen case studies for brands in B2B SaaS, retail, finserv, and education. My case studies have won "gold" awards from The Drum, Digiday, Meta, and more; driven 3.4x more site traffic than agency benchmarks; and secured mainstage speaking slots at conferences of 2,000+ people. I build cohesive messaging flywheels to amplify these cases, ghostwriting short-form content (LinkedIn posts), mid-length content (op-eds featured in publications like AdExchanger), and long-form content (such as an 1,800-word joint research analysis in partnership with a leading social media platform). My superpower is my ability to synthesize information, distilling technical processes and detailed data into compelling, relevant narratives that attract your target audience. I am curious and creative, but results-focused: as a former English major and avid reader, I am most fascinated in how marketing allows us to use data to uncover "stories" about people's behavior, needs, and thought processes.

Experience

• Marketing Director, Media · Monks2023-11-01 –

  Driving growth for Monks' dedicated capability for media buying and performance marketing, for midmarket and enterprise brands. Bridging SMEs and global marketing to support Media's GTM approach and amplification.

• VP, New Client Growth · DEPT2023-04-01 – 2023-12-01

  Driving millions in new client revenue annually for the agency, while developing & maintaining sales team processes and operations. Responsible for cross-functional collaboration, narrative storybuilding, project management, data analysis, and people management.

• Director, New Client Growth · 3Q/DEPT2021-07-01 – 2023-04-01

  Leading revenue contributor driving millions in new client revenue annually for the agency. Supporting sales team leadership and inter-team development.

• Sr. Strategist, New Client Growth · 3Q/DEPT2020-12-01 – 2021-07-01

  Driving millions in new client revenue annually for the agency. Responsible for relationship management and strategy for further growth.

• Senior Strategy Development Manager · 3Q/DEPT2017-10-01 – 2020-12-01

  Drive and measure results for all new client growth for High Growth Division. Expanding and training team members, driving new client revenue growth, and leading strategy for further growth.

• Strategy Development Manager · 3Q/DEPT2016-09-01 – 2017-10-01

  Manage and execute inbound and outbound sales efforts. Develop tailored paid media strategies and manage client accounts.

• Editor · Freelance2015-09-01 – 2019-02-01

  Copyedit, fact check, organize references, and format changes in Adobe InDesign. Edit according to Chicago Manual of Style 16th edition.

• Marketing/publicity and editorial intern · Rare Bird Lit/Rare Bird Books2015-06-01 – 2015-09-01

  Intern for literary marketing/publicity firm and sister publishing company. Responsibilities included copyediting, proofreading, organizing outreach, and facilitating interviews.

• Marketing Intern · Predixion Software, Inc.2014-06-01 – 2014-09-01

  Wrote and implemented website content, conducted competitive research, and redesigned Sharepoint site for smoother team collaboration.

• Marketing Intern · TeleCommunication Systems2013-06-01 – 2013-09-01

  Conducted market research for location-based systems technology, content editing, and content development for presentations and competitor intelligence.

Education

• University of ChicagoBachelor’s Degree, English Language and Literature, General

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