Molly A. Akers

About

With a Bachelor of Arts in Communication from Purdue University, I have honed my expertise in marketing and media studies. Currently, as a Marketing Manager at Peak Running, I lead marketing operations, collaborating with top brands like Brooks Running and Lululemon to create impactful campaigns for diverse audiences. My role involves managing content creation across social media platforms and fostering community relations. Previously, I served as the Marketing Operations Leader at Propeller Wags LLC, where I spearheaded brand development and secured a registered trademark, significantly enhancing market presence. My experience also includes a tenure as Community & Social Engagement Manager at RAM Racing, where I developed strategic communication plans to boost donor and volunteer engagement. My career is marked by a commitment to innovative marketing strategies and building strong community connections.

Experience

• Marketing Manager · Peak Running11-01-2019

  Lead and manage marketing operations, overseeing creative development, copywriting, and content creation for social media platforms (TikTok, Instagram, Facebook), email marketing, and media/community relations. Collaborate with high-profile brands including Brooks Running, HOKA, On Running, TOPO Athletic, Altra Running, Lululemon, and GOODR Sunglasses. Spearhead marketing campaigns targeting diverse segments from novice runners to ultra-marathoners, student athletes, and post-operative patients. Develop and manage content calendars, supervise project execution, and train staff on marketing strategies. Build and foster relationships with athletes, orthopedic referrals, and recreational runners to increase engagement and customer loyalty.

• Marketing Operations Leader · Propeller Wags LLC01-01-2016 – 01-01-2022

  Conceptualized, launched, and scaled the company, managing all aspects of brand development, including securing a registered trademark in 2021. Led the development of marketing campaigns to boost brand awareness and sales growth, resulting in accelerated market penetration. Managed creative teams, overseeing graphic design and content creation for social media (Instagram, Facebook), and handled community and media relations. Directed customer fulfillment operations, vendor partnerships, and all project management tasks, ensuring timely delivery of services and products.

• Community & Social Engagement Manager · RAM Racing (Now Ventures Endurance)01-01-2016 – 01-01-2017

  Directed engagement with charity partners, creating strategic communication plans to increase donor and volunteer participation. Managed event coordination, email campaigns, and social media engagement for featured charities, ensuring project completion within budget and deadlines. Led media relations, creative development, and content creation for digital platforms (Instagram, Facebook).

Education

• Purdue UniversityBachelor of Arts, Communication, Mass Communication/Media Studies

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