Monica Gutierrez

About

Hi! I’m Monica, a Latina fashion and beauty content creator based out of sunny Orange County, CA. As a digital content creator with 4+ years of experience, I’ve led influencer marketing campaigns, developed high-performing UGC, and grown an engaged audience of over 60K followers across platforms. My background blends storytelling and data-informed content planning delivering strong engagement. I’ve partnered with brands to create captivating content across Instagram, TikTok, and Pinterest, and I’m skilled in tools like CapCut, Splice, and Canva. Prior to full-time content creation, I coordinated student success programs at Fullerton College, giving me a strong foundation in communication, leadership, and event management. I’m currently exploring freelance or full-time opportunities in digital marketing, UGC production, and content strategy where authenticity, creativity, and community matter.

Experience

• Sincerelymonicaa -- Content Creator · Instagram2021-01-01 –

  Created, planned, and published original content for Instagram and TikTok, reaching over 1.2M monthly views. Managed paid brand collaborations, overseeing campaign strategy, content production, and performance reporting. Produced UGC for brands in beauty, lifestyle, and home, aligning with campaign goals and target audience. Used analytics tools (Instagram Insights, TikTok Analytics) to track KPIs and adjust strategies to optimize engagement. Cultivated an online community of 60K+ with a consistent brand voice and aesthetic.

• Freelance UGC Creator · Instagram2021-02-01 –

  Scripted, filmed, and edited short-form videos for brand campaigns using CapCut and Splice. Collaborated with clients and marketing teams to ensure brand voice, tone, and strategy alignment. Delivered multiple variations of content to support campaign optimization.

• Program Coordinator · Fullerton College2019-10-01 – 2021-08-01

  Managed hiring, training, and supervision of peer mentor team. Planned student-centered events and workshops to support academic success and engagement. Streamlined operations and improved communication flow using collaborative planning and digital tools. Facilitated cross-departmental partnerships to support student services.

Education

• Azusa Pacific UniversityMaster of Science - MS, College Student Counseling and Personnel Services
• California State University, FullertonBachelor's degree, Human Services, General

Similar talent on Pangea

Shianne L.UGC creator and designer passionate about research and creating impactful experiences.Davis, CAHaley G.Social Media Content Creator | UGC | Social Media Management | Photographer | Creative Director | Paid SocialAustin, TXKiley P.Social Media Strategist & Content Creator | Experienced in Social Media and MarketingWashington, DCHailey H.Helping you take your content to the next level. Content Creator | Blogger | Marketing StrategistVirginia Beach, VA