Shianne L.

About

I'm a passionate DR video editor and UGC creator for DTC brands with a keen eye for storytelling and a deep understanding of what captures attention on social media. From concept to final cut, I specialize in producing scroll-stopping, authentic content that drives engagement, builds trust, and converts viewers into loyal customers. What I do best: - Specializing in direct response retention editing that keeps viewers hooked and drives action - Creating native-style UGC that feels real, relatable, and results-driven - Editing for TikTok, Instagram Reels, and paid social campaigns - Turning raw footage into compelling narratives that align with brand voice and audience psychology Brands, let's connect!

Experience

• UGC Creator · Shianne.UGC06-01-2024

  I create effective user-generated content (UGC) for Instagram and TikTok, with a focus on beauty, skincare, lifestyle, health, wellness, and tech industries. I utilize trends and audience insights to craft engaging content that boosts brand awareness and cultivates community engagement.

• Communications Coordinator · Hmong Youth & Parents United07-01-2023 – 06-01-2024

  Collaborated with California’s Office of Community Partner and Strategic Communications team to develop and execute community engagement initiatives, focusing on COVID-19 vaccines and climate justice. Created digital assets that resonated with low-income communities, providing actionable and culturally competent information. This resulted in a 30% increase in community engagement across social media platforms and a rise in registration and attendance at events. Designed marketing materials including merchandising, social media posts, website content, print collateral, newsletters, logos, business cards, letterheads, brochures, posters, and presentation slides. These efforts helped to maintain a cohesive brand identity and attract new community interest. Manage social media platforms, including writing copy, scheduling posts, and engaged with online community. Track and monitor social media trends to enhance audience engagement and grow organization’s online presence. Shoot photography and videography for events and programs.

• Student Ambassador, Spirit Assistant · Cosumnes River College09-01-2018 – 05-01-2020

  As a Student Ambassador and Spirit Assistant, likely involved in representing the college, assisting with events, and promoting school spirit. Designed flyers, handouts, and other promotional materials for campus events and college programs. Coordinated outreach events and campaigns aimed at actively involving both current and prospective students. Interacted with a diverse population by answering questions about college organizations and resources. Developed and implemented recruitment strategies to attract prospective students, including organizing and leading campus tours and conducting informational sessions for high schools.

• Computer Lab Tech · University of California, Davis09-01-2021 – 06-01-2022

  As a Computer Lab Tech, likely responsible for maintaining computer lab equipment, assisting students with technical issues, and ensuring a smooth operation of lab facilities.

Education

• University of California, DavisBachelor of Arts - BA, Design
• University of California, DavisBachelor of Arts - BA, Anthropology

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