Muskan Gupta

About

Designing with Empathy, I fuse UX Research, human behavior insights, and design expertise for innovative services that truly connect with users. Turning pain points into profits, I align customer needs with business goals.

Experience

• Service Designer · Marketeq Digital06-01-2023 – 08-01-2023

  ● Refined the Business Development process with the Service Design framework, witnessing a 65% increase in client engagement and a 20% increase in client conversion. ● Introduced step-by-step guidelines, facilitating smoother onboarding for new projects and team alignment. ● Strengthened cross-functional team collaborations, catalyzing a more unified approach to project execution.

• UX Researcher and Designer · Deloitte2023 – 03-01-2023

  ● Created an end-to-end airport traveler journey, elevating user satisfaction and providing a better experience. ● Led collaborations with a multidisciplinary team, achieving innovative solutions and enriching the travel experience. ● Designed white-label application wireframes and UI, laying the groundwork for adaptable and robust future applications for multiple airports.

• Product Designer · Zetwerk12-01-2021 – 08-01-2022

  ● Established an inquiry system, enhancing client-business interactions and client conversions as a part of a cross-functional team where I collaborated with product managers, engineers, business analysts, and product testers. ● Designed a workflow tool for the North American business team, yielding a 20% improvement in order management and bolstering supplier relations. ● Collaborated with two other designers on the design system revamp for the Product Design team to make the design elements uniform throughout the team.

• UX Designer · Genista Biosciences04-01-2021 – 11-01-2021

  ● Designed a SaaS food-safety solution facilitating a more intuitive onboarding process and a smoother journey for the food samples. ● Collaborated with software engineers, and the product manager to build a design process leading to quicker and more effective product releases. ● Conducted a UX audit on an existing product and reduced the new client onboarding time by 30%.

• UX Designer · Elaachi Inc.06-01-2020 – 03-01-2021

  ● Single-handedly devised a QR-code solution for guests visiting hotels, and achieved a 43% reduction within 3 months in service wait times. ● Designed multiple web-based solutions for hotel staff, department managers, and admins to fulfill guests' orders efficiently. ● Fostered close collaborations with the product manager and software engineers, synchronizing visions and achieving project goals on time.

Education

• Savannah College Of Art And DesignMaster's Degree, Service & Product Design

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