Nadia Nurifa

About

As an enthusiastic E-commerce Executive with a strong passion for customer-centric problem-solving through modern technology, I'm adept at delivering key outcomes, driving omni channel campaigns, and adapting quickly to new learnings. My experience with email marketing, Salesforce, and Braze has allowed me to navigate the constantly changing business and consumer landscape by putting the customer at the center of all that I do. With my analytical skills, I work closely with the marketing teams and stay up-to-date with the latest trends and technologies to anticipate shifts and quickly adapt to achieve measurable results for our strategies. My ability to communicate effectively has a significant impact, directly translating to increased revenue and customer satisfaction. As the guardian of the Sephora Singapore web, I've worked on key campaigns that drive app adoption, improve brand awareness, and increase market share, using analytical insights to inform and optimize each campaign. I believe in collaboration and efficiency, working together with cross-functional teams to achieve our shared goals. With my growth mindset and initiative, I am always eager to learn and refine my skills to drive better outcomes for the business. Being strategic is key to my success, and I take pride in educating myself, refining my approach, and driving myself to be a better person in my role. Without my expertise, Sephora Singapore would struggle to maintain its online presence and keep up with competitors in the digital space. If you'd like to talk to me about creating and implementing effective digital campaigns or improving your e-commerce marketing strategy, please don't hesitate to reach out.

Experience

• Senior Marketing Executive · Sephora SEA12-01-2020

  As a Senior Marketing Executive, likely contributions include developing and executing marketing strategies, managing campaigns, and analyzing market trends to drive brand growth.

• E-Commerce Executive (Community Lead) · HIJENTITY02-01-2019 – 08-01-2020

  Developed effective marketing strategies to increase social media presence. Generated organic leads that increased e-commerce site revenue by 30%. Curated social media content. Effectively communicated with different market groups daily. Reported directly to Head of Marketing.

• Business Development and Marketing Assistant · Singapore Press Holdings Ltd05-01-2017 – 03-01-2018

  Assisted in developing branding strategies and packages for possible clients. Planned trade events to build a relationship with clients. Spearheaded SPH trade event for the launch of Singapore's two new radio stations, MONEY FM 89.3 & HAO FM 96.3.

• Marketing Intern · Singapore Press Holdings Ltd03-01-2016 – 10-01-2016

  As a Marketing Intern, likely contributions include supporting marketing campaigns, conducting market research, and assisting in event planning.

• Retail Associate · Cotton On Group11-01-2013 – 09-01-2014

  My role was hands-on and varied. Ensured customers were given the very best customer service and smooth operation of the store was in order. Actively introduced new and exciting products to customers and drove to achieve sales budgets.

Education

• RMIT UniversityBachelor's degree, Communication and Media Studies
• School of Film & Media Studies, Ngee Ann PolytechnicMass Communication/Media Studies

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