Nalia R

About

Sales Director with experience leading end-to-end sales for a subscription-based creative services platform, including high-volume remote selling, consultative closing, retention, and expansion. Built scalable lead scoring and CRM pipeline/deal stage reporting to improve prioritization, forecasting, and sales visibility. Previously held Sales Executive and Account Manager roles managing inbound pipelines and distributed contractor teams, plus earlier business ownership providing high-end personal and property management services for 30+ clients.

Experience

• Sales Director · (Company not specified)08-01-2025

  ● Lead and own the full sales cycle for a subscription-based creative services platform, managing lead qualification, discovery, demos, closing, retention, and account expansion in a high-volume, remote environment. ● Consistently maintain an average ~33% demo-to-close conversion rate across 30+ demos per month, and successfully converted 100+ clients to quarterly and annual subscription plans through consultative selling and strategic upsells. ● Partner closely with the marketing team to provide lead-quality feedback, refine messaging, and support campaign performance, thereby improving targeting and conversion outcomes. ● Designed and implemented a scalable lead scoring methodology and built CRM pipeline structure, reporting, and deal stages to improve prioritization, forecasting, and sales visibility.

• Sales Executive · (Company not specified)01-01-2023 – 08-01-2025

  ● Managed high-volume inbound sales communication across phone, email, and live chat, averaging 10+ client interactions daily. ● Conducted 6+ daily discovery calls, sales demos, and client consultations, guiding prospects through the buying process and supporting successful conversions. ● Closed new business and supported account expansion by identifying client needs, recommending appropriate subscription plans, and assisting with renewals and upsells.

• Account Manager · (Company not specified)02-01-2019 – 01-01-2023

  ● Managed and supported a distributed team of 200+ contractors, ensuring consistent quality, productivity, and adherence to client expectations. ● Assisted with hiring, onboarding, training, and performance management, contributing to team scalability and operational efficiency. ● Oversaw task creation, assignment, and delivery across multiple client accounts to ensure deadlines, service-level standards, and client satisfaction were met. ● Served as the primary point of contact for client accounts, proactively addressing issues, coordinating internal resources, and supporting retention efforts.

• Business Owner · (Company not specified)01-01-2018 – 02-01-2019

  ● Led a team of 5, providing high-end personal and property management services for 30+ clients. Creating a book of business through online platforms and community outreach. Created and maintained a strong reputation for professionalism, efficiency, and trusted and dependable client relationships. ● Coordinated logistics, completing time-sensitive tasks within a 30-minute response window. Organized and executed events (e.g., dinner parties for 30+ guests); tasks ranged from upscale event planning to car pickups, offering full-service assistance

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