Narissa Limpanathon

About

Digital strategy expert passionate about turning online challenges into growth opportunities -- helping businesses navigate and thrive in the ever-evolving digital landscape. Currently focused on elevating startups and innovative businesses to new digital heights. Specializing in user acquisition, customer journey enhancement, and identifying untapped online potential. Key Strengths: Digital Strategy & Transformation Data-Driven Marketing Analytics E-commerce Optimization User Experience (UX) Enhancement B2B & B2C Digital Marketing Customer Journey Mapping Performance Forecasting & Reporting Brand Strategy in Digital Spaces Multichannel Marketing Integration ROI-Focused Campaign Management Digital Event & Trade Show Strategies

Experience

• Strategic Advisor · Naum Consulting06-01-2021

  Strategic marketing advisor for pre-seed and early startups focused on social impact and wellness industries. Consult with clients to address areas such as branding, content, digital marketing, user acquisition, strategic partnerships, community engagement, customer journey, UI/UX, operations, and business development.

• Head of Marketing - Thailand · Tim Hortons08-01-2020 – 06-01-2021

  Responsible for product menu, sales analysis, campaign planning, creative assets, and branding. Oversaw all sales and marketing-related initiatives including planning, forecasting, online and offline channels, delivery platforms, partnerships, and coordination with operations and supply chain management. Produced and presented all board-related sales and marketing data. Planned and executed marketing materials and plans for store openings, including a cloud kitchen. Centralized data reporting and created infrastructure for forecasting and performance analysis.

• Digital and eCommerce Strategist, Associate · A23 Advisors06-01-2018 – 01-01-2021

  Consulting services in commercial development, business operations, strategic marketing, and human capital management. Contributed to the development of long-term strategy at group and corporate levels.

• Head of Social Impact · Zilingo02-01-2020 – 07-01-2020

  Developed sustainability framework for the company's roadmap. Led regional initiative with UN Women and WeEmpower Asia for workplace safety and gender equality. Created and oversaw projects in India, Indonesia, and Thailand focused on opportunities for women and economic independence.

• Marketing Director B2C/B2B, Thailand · Zilingo12-01-2018 – 02-01-2020

  Responsible for Thailand's overall B2C/B2B marketing strategy to drive user growth, retention, and efficiency. Managed marketing portfolio including campaigns, content production, merchandising, digital advertising, social media, TV and billboard campaigns, and offline events. Built relationships with local advertising, event, and PR agencies. Developed and executed strategy for building, managing, and growing leads in targeted industries. Led strategic partnership strategy with outcomes of customer acquisition, platform usage, and revenue growth.

Education

• University of Wisconsin-MadisonCommunications, Rhetoric

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