Natali Heuss

About

UX Designer with over 24 years of experience in graphic and web design, bringing a unique blend of creative problem-solving, design thinking, and user-centered design methodologies. Passionate about leveraging solid UX design principles alongside proven project management skills to drive innovation, elevate product usability, and amplify customer satisfaction. My philosophy centers around the unwavering embrace of empathy, coupled with utilizing design as a powerful tool to achieve goals. I will always choose to listen to others over talking about myself (which makes bios oh-so-fun) and I was born with the audacity to believe that I can learn to do anything especially when given enough cold brew.

Experience

• Co-Creator & Co-Host · Bones and Bobbins Podcast01-01-2020

  • Conducted comprehensive research and scripting, promoting a deeper understanding of societal history Implemented innovative marketing strategies, boosting Patreon membership by 30% • Enhanced audience choice, accessibility, and engagement by providing unique, educational content and integrating often untold historical narratives into 138+ episodes • Exhibited technical prowess by editing every episode

• Creative Catalyst · UberDork Designs04-01-2010

  • Efficiently identified and addressed client pain points, ensuring 100% goal achievement • Devised unique Standard Operating Procedures, solidifying brand identity. • Successfully transitioned clients online during COVID, boosting the annual revenue of one client by 20% • Enhanced organic social media engagement by 30%, eliminating the need for sponsored posts • Implemented an adaptable event planning system, saving time and maintaining brand consistency • Revolutionized small businesses’ operations with innovative digital strategies, enhancing brand presence.

• Assistant Manager · MISPIBO02-01-2013 – 08-01-2014

  • Created social media and marketing campaigns, increasing engagement, brand reach, and market presence, resulting in new partnerships and sponsorships • Expanded client base through strategic collaborations • Streamlined scheduling, HR, and operational workflows to optimize business efficiency

• Web Administrator · Potawatomi Bingo Casino02-01-2000 – 03-01-2003

  • Led development and design of two company websites, ensuring a seamless user experience • Strategized and implemented web promotions and e-newsletters, enhancing brand visibility • Created dynamic multimedia ads for in-casino plasma screens, driving customer engagement • Collaborated as a Graphic Designer on diverse print projects, demonstrating adaptability and creative versatility • Pioneered an in-house agency, successfully outcompeting established external agencies and securing their budget

Education

• University of MarylandCertificate, Product Management
• San Francisco State UniversityBachelor's Degree, Major-Psychology with a concentration in Mind, Brain & Behavior
• Merit AmericaGoogle UX Design Professional Certificate, UX Design
• AlisonCertificate, UI/UX Design Using Adobe XD
• WebflowCertificate, Webflow 101 and CMS Certification

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