Natalien Molina

About

Hi! I'm Natalien Molina. An enthusiastic and creative freelancer with a passion for media and content creation. I’m eager to dive into paid media, content creation, and social media marketing, bringing my unique skills and experience to your projects. With a solid background in event marketing, I’ve honed my ability to craft compelling campaigns and drive engagement through strategic planning and creative execution. My experience in this field has equipped me with a keen eye for detail and a knack for creating memorable experiences. I’m also proficient in Canva and have a foundational understanding of graphic design. Whether you need eye-catching presentations or engaging social media visuals, I can deliver designs that capture attention

Experience

• Marketing Specialist · ABB Inc01-01-2022

  • Manage, schedule, and track over 80+ yearly customer visits to the CXC on an online cloud-based registration tool ensuring all participants receive effective brand marketing communications. • Collaborate with the sales team, account managers, and proposal teams to ensure all of the client's needs are met through effective agenda planning & logistical development. • Generate quarterly reports of all key performance indicators demonstrating accounts reached, key company industries, attendee turnout, and user experience that directly contribute to brand awareness and project closing.

• Business Analyst · Luminas Strategic Consulting08-01-2021 – 01-01-2022

  • Conducted thorough performance and financial evaluations to analyze processes, define requirements, and provide senior executives and stakeholders with actionable, data-driven recommendations and reports for B2B water management facilities.

• Content Strategist · Trophy Brewing01-01-2021 – 05-01-2021

  • Created an IBP project plan to be able to identify critical strategic factors such as setting goals, targets, and budgets, which resulted in an increase in Trophies placement on TripAdvisor's Top 10 Pizza Places in Raleigh by 8 slots. • Developed a cross-channel social media platform to engage different consumer segments on Instagram and Facebook to ensure brand message was amplified and consistent resulting in an increase in post engagement via posts likes and comments by 6%. • Increased Trophy’s online following by 3.2k, attributable to innovative digital content that emphasized the distillery's differential value, as well as the effective implementation of netnography, brand associations, and target market research.

• Formula E: Brand Ambassador · ABB06-01-2023 – 06-01-2023

  • Raised brand awareness by upholding and promoting brand identity while developing relationships with key business leaders and product distributors in 6 partner events. • Maintained a positive company image at all times and thoughtfully responded to customer feedback, questions & engagements while remaining helpful in organizing 100+ attendees' race passes, hotel check-in, transportation, & goody bags.

Education

• North Carolina State University RaleighBachelors Degree, Business Admin: Marketing

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