Natalie Smakosz

About

With a robust background in marketing and brand management, I currently serve as the Marketing Director at In2influence, where I lead strategic initiatives that have boosted brand visibility and revenue by 30%. My role involves managing a team of 10, developing content strategies, and creating a mentorship program for women in tech. Previously, I founded BeLeudré, focusing on brand development, and have provided consultancy services as a Branding & Business Solutions Consultant. My tenure at Amazon as Campaign & Creative Brand Manager for Prime Video Channels saw a 40% increase in organic traffic and a 110% growth in subscribers. I have also held roles at Ticketmaster and Luma Events, where I honed my skills in team management and program coordination. My diverse experience underscores my ability to drive growth and innovation across various sectors.

Experience

• Marketing Director · In2influence01-01-2023

  Spearheading strategic marketing initiatives resulting in a 30% increase in brand visibility and revenue growth. Leading a dynamic marketing team of 10, responsible for coaching and providing feedback, including formal review processes, weekly 1:1s, and career development. Developing and executing client’s content strategies, enhancing digital presence and customer experiences through creative development of digital ads, blogs, videos and more. Created and led the development of an innovative mentorship program tailored for women in tech and startups, providing targeted support and mentorship opportunities. Building and scaling high-growth marketing campaigns, generating $300K in monthly recurring revenue for clients.

• Branding & Business Solutions Consultant · Freelance09-01-2023

  Providing branding and business solutions consulting services to clients, focusing on enhancing brand identity and strategic business growth.

• Advisor · Stealth Startup05-01-2024

  Providing strategic advice and guidance to a startup, focusing on business development and growth strategies.

• Founder · BeLeudré09-01-2023 – 03-01-2024

  Founded and led BeLeudré, focusing on brand development and market entry strategies.

• Campaign & Creative Brand Manager, Prime Video Channels · Amazon04-01-2021 – 01-01-2023

  Managed advertising campaigns, ensuring high-quality deliverables and customer experience. Oversaw product development and customer experience for Prime Video Canada’s integration to FireTV, contributing to $7.4M+ increase in sales. Led the strategic evolution, brand and digital strategy for Prime Video Canada, resulting in a 40% increase in organic traffic (3.6M unique visitors). Responsible for the growth of Canada’s Prime Video channels’ subscribers by 110% (+6.3 million subscribers) in 2 years.

• Marketing Manager · In2influence01-01-2016 – 04-01-2021

  Responsible for developing and implementing strategic online marketing campaigns, effectively increasing audiences and awareness. Launched the influencer marketing program, and oversaw its development to over 2,000+ creators. Successfully managing, curating, and executing a high volume of new and recurring branded content campaigns, including clients such as Fit Tea, FabFitFun and Science Serum. Developing and maintaining strong direct partnerships with YouTube and other social media influencers around the world. Managing and working with the team on strategically defining campaign action plans, identifying customer expectations, setting campaign budgets, targeting audiences and managing deadlines to ensure efficient and profitable campaigns. Managing a team of 5-10 marketing associates and training new hires.

• Box Office Supervisor-Pan Am/Para Pan Am Games · Ticketmaster04-01-2015 – 01-01-2016

  Supervising team members and multiple aspects of Box Office operations. Training and scheduling team members. Monitoring and evaluating team members' performance to ensure optimal performance. Ensuring the Implementation and adherence of policies and procedures.

• Program Coordinator · Luma Events04-01-2012 – 01-01-2015

  Responsible for recruiting, hiring, and training all personnel. Ensuring all client expectations are communicated and understood by team members. Responsible for scheduling and organizing LCBO sampling programs.

Education

• Western University

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