Natalie White

About

With a Master's degree in Communication Management from the University of Southern California and studies in Global Communications at The American University of Paris, I have cultivated a diverse career in marketing, branding, and communications. Currently, I am a Partner at Donum Dare Media, where we create unforgettable brand experiences through innovative marketing and event production. Previously, I founded YOURSKINFLUENCE, a boutique consultancy offering strategic guidance in the wellness and beauty sector, leveraging my expertise as a licensed esthetician. My career began with roles at Equinox and Heyday, where I honed my skills in skincare and marketing. My journey also includes a career break for graduate studies, which enriched my understanding of communication strategies. With a strong foundation in esthetics and a passion for brand development, I am dedicated to helping businesses thrive in competitive markets.

Experience

• Partner · DONUM DARE MEDIA01-01-2024

  At Donum Dare, we blend marketing, branding, press, communications, experiential event production, and creative direction to craft unforgettable brand experiences. We specialize in creating effortlessly curated moments that leave a lasting impression. Join us in elevating your brand to new heights.

• Boutique Consultancy · YOURSKINFLUENCE03-01-2020

  A boutique consultancy specializing in strategic guidance for the wellness and beauty sector. With a strong background in esthetics (with 2 state licenses), and a deep understanding of spa, skincare, and wellness dynamics, I specialize in talent and brand placement, media relations, and effective marketing strategies. I also provide expert advice on spa/ wellness center business development and project management, focusing on optimizing salon operations and implementing growth strategies. My proven track record in navigating the skincare industry ensures that businesses achieve sustainable growth in a competitive market landscape.

• Career transition · Career Break03-01-2020 – 12-01-2022

  Grad School

• Skin Therapist, Senior Shop Marketing “Influencer” Role · Heyday03-01-2017 – 02-01-2020

  Worked as a Skin Therapist and took on a Senior Shop Marketing 'Influencer' role, likely contributing to client skincare treatments and enhancing brand visibility through marketing initiatives.

• Licensed Esthetician · Equinox07-01-2016 – 01-01-2017

  Worked as a Licensed Esthetician, likely providing skincare treatments and contributing to client satisfaction and wellness.

Education

• University of Southern CaliforniaMaster's degree, Communication Management (Communication Marketing Track)
• The American University of ParisGlobal Communications

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