Natalija Eferica

About

Script writer and content strategist specializing in short-form and long-form video content for coaches, founders, and personal brands. Writes scripts aligned to each client’s voice, audience, and TOF/MOF/BOF funnel strategy, with a background in marketing, audience psychology, and tone-of-voice development across multilingual and cross-cultural environments. Experience includes driving substantial social growth and performance campaign results, plus delivering monthly content packages and auditing brand accounts for positioning and content gaps.

Experience

• Founder & Script Writer · Scripts EN2025

  Short-form video script writing service for coaches, founders, and personal brands in the UAE and globally. Scripts are built around each client's tone of voice, audience, and content strategy. • Wrote and delivered full monthly content packages — 20 scripts per client, covering short-form video and long-form YouTube content • Developed content strategies aligned to TOF, MOF, and BOF funnel stages for each client • Client result: 40 reels/TikToks and 2 YouTube videos filmed in a single 2-hour session using teleprompter setup — following grew by 300% • Audited 70+ coaching and personal brand accounts to identify content gaps and positioning opportunities

• Script Writer & Content Strategist · East Talks Business Podcast | Don Mosbeh Consultancy10-01-2025

  Drove 300%+ social media growth within two months by rebuilding content strategy, scripting high-retention video narratives, and aligning tone of voice across platforms. • Wrote scripts for short-form and long-form video content focused on storytelling and audience psychology • Developed tone-of-voice guidelines and content frameworks tailored to target audience • Planned content calendars and managed posting schedules across platforms • Created messaging strategies that drove consistent audience growth and engagement

• Script Writer & Creative Strategist · Nexy Media Group – Aeternum Team06-01-2024 – 08-31-2025

  Generated €180,000 in net profit in Q2 2025 through strategic creative development and script writing for performance campaigns. • Wrote daily ad scripts and developed creative concepts for multiple audience segments • Developed messaging angles and creative frameworks tested across different audience profiles • Collaborated on campaign strategy including audience segmentation and KPI alignment

• Account Assistant · Impulse Promotion Marketing Agency08-01-2022 – 01-31-2024

  • Assisted in research, ideation, and execution of 50+ promotional and brand campaigns • Coordinated communication with clients, partners, and suppliers • Conducted competitor research and prepared presentations and reports

Education

• Faculty of Organizational Sciences, University of BelgradeMaster's Degree, Master's Degree in Marketing Management & Public Relations
• Faculty of Philology, University of BelgradeBachelor's Degree, Bachelor's Degree – Arabic Language, Culture & Literature

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