Alyza Zai

About

I’ve always been fascinated by marketing and consumer psychology, which led me to start my journey as a freelance social media manager for local businesses during COVID. Over the years, I’ve expanded my skill set to include social media design, brand identity, and crafting organic content strategies tailored for short-form video platforms like TikTok and Instagram. My expertise lies in creating impactful, organic video content strategies. For instance, one of my clients in the tech niche was able to grow a community of over 70,000 followers in less than four months. Beyond strategy, I design digital products that help brands monetize their audiences—whether through membership-based subscription models for fitness and education businesses or other innovative income streams. As a freelance creative director, I offer end-to-end solutions: from social media design and visual brand identity to building emotionally resonant, profitable communities of loyal fans. My ultimate goal is to help clients turn their social presence into a sustainable business. Additionally, I work part-time as a college admissions consultant, assisting students in crafting compelling applications for the US (Common App), UK, and Canadian universities. From personal statements to essays, I guide students in showcasing their unique stories.

Experience

• Freelance Social Media Manager and Strategist · RawwrMedia09-01-2023

  Building a long-term asset: A powerful social presence aka a community of prospects that convert into clients. Increased following by 58% in two months, generated 8 leads for one client in 3 days, and increased digital product sales by 125% via Instagram. Assists business owners in developing effective social media strategies to improve ROI.

• Admissions Counselor and Essay Writer · Manzil Academia08-01-2023

  Designed and wrote tailored personal statements and college application essays for U.S and U.K undergraduate and master's degree candidates from diverse global backgrounds. Achieved full four-year scholarships for two students to Mississippi State University by crafting compelling essays. Collaborated with a team of counselors to provide comprehensive support, including application strategy, essay writing, and interview preparation.

• College admissions Counselor and Creative Head · Eduvision Consultancy01-01-2024 – 09-01-2024

  Led storytelling strategy for college applicants, helping students craft compelling personal statements and supplemental essays that blended authenticity with narrative structure. This role combined creative direction, copywriting, and coaching — merging education and marketing by turning raw experiences into persuasive, purpose-driven content. Worked at the intersection of edtech, personal branding, and long-form storytelling, applying the same principles used in great campaigns: clarity, emotional resonance, and audience impact.

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