Nataliyah G.

About

With a Bachelor of Business Administration focused on entrepreneurship, my role as Manager at Horns Tavern has allowed me to apply innovative marketing strategies and predictive analytics to enhance customer engagement. Our team drove a significant 33% uplift in customer satisfaction by implementing data-driven touchpoints and organizing events that resonate with our patrons. My commitment to excellence is reflected in managing and mentoring a robust team of 20, fostering an environment where each member thrives. Together, we have not only improved operational efficiency but also created a customer-centric culture, setting the stage for sustainable business growth and personal career advancement.

Experience

• Marketing Coordinator · Ballin' On a Budget2025-01-01 –

  • Executed digital marketing initiatives to grow business under supervision to drive awareness and customer engagement • Plan and support in‑person and virtual events, including trainings and brand activations • Maintain client records and feedback to enhance satisfaction and retention • Help organize virtual and in‑office gatherings, trainings, and engagement events • Strengthened customer satisfaction by 33% through improved communication and service delivery

• Manager · Horns Tavern2024-07-01 – 2024-11-01

  • Supported marketing strategies to promote events and boost visibility during peak season • Implemented a predictive analytics model for customer behaviour, enabling real-time touchpoints and improving customer lifetime value • Managed onboarding and training for a 20‑person team to ensure brand‑aligned service delivery • Acquired practical skills and knowledge in diverse areas, including brand building, media strategies, and personal branding • Conducted ongoing research to enhance brand experience and guest retention

• Scheduling Specialist · Walgreens2019-02-01 – 2024-08-01

  • Organized meetings, event logistics, and administrative support using discretion with confidential information • Coordinates schedules of full-time employees in need of extra shifts to complete their schedule and to minimize the amount of premium pay incurred to cover shifts. • Collaborated with local businesses to increase community engagement by 25% • Coordinated logistics and provided marketing support for special events and promotional programs.

• Cracker Barrel · Cracker Barrel2017-04-01 – 2022-08-01

  • Complete task to provide efficient service to guests, helped make a productive work environment, learning customer service techniques • Developed excellent customer relations, resulting in a 30% increase in registration and growth in customer retention • Increased sales by 10% • Utilized communication practices with kitchen staff to deliver customer meals promptly

Education

• University of North Carolina at GreensboroBachelor of Business Administration - BBA, Entrepreneurship/Entrepreneurial Studies
• University of North Carolina at GreensboroBachelor's Degree, Business Administration and Management, General

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