Natasha Khimji

About

I'm an experienced Growth & Product Marketing Professional who also has experience with short and long-form content writing on social media, blog posts, audio & other communication formats.

Experience

• Marketing Consultant · CoinFund04-01-2023 – 05-01-2024

  • Create & distribute compelling social media content across Twitter, LinkedIn & YouTube to enhance CoinFund’s reach • Cultivate deeper engagement with portfolio companies via strategic partnerships & innovative campaigns • Write weekly & monthly marketing reports analyzing successful campaigns, channels & providing actionable insights

• Growth Manager · Prysm11-16-2021 – 10-06-2022

  - Owned product launches across all marketing channels & coordinated with design, product & engineering to accomplish KPIs - Created detailed content plans & marketing calendars to align internal team & external stakeholders on marketing initiatives - Communicated core value propositions & differentiation in short & long-form content on social media, blog posts, audio & other communication formats - Developed deep relationships with partners such as web3 communities, NFT ecosystems & DAOs resulting in 5x growth in users - Prepared reports & presentations for partners & executed on all partnership logistics - Activated 150+ users though end-to-end white-glove onboarding process & managed customer support enquiries

• Founder · LevelUp09-01-2020 – 11-15-2021

  - Led team in roles spanning Product, Design, Engineering, Marketing, Operations, & Business Development - Collaborated cross-functionally with design, engineering & marketing teams to launch platform - Managed end-to-end recruiting process of team members - Leveraged user testing & user research to improve product design - Defined product strategy, including go-to-market plans, positioning & messaging - Built waitlist of 500+ mentors & mentees for beta product launch & initiated Slack community with 150+ active members

• Product Marketing Intern · Covalent06-01-2020 – 09-01-2020

  - Wrote marketing strategies & plans to communicate features of the API product to customers - Produced blog posts & videos to explain applications of core blockchain & cryptocurrency concepts

• Product Marketing Intern · Mode Banking07-01-2019 – 11-01-2019

  - Built & managed product partnership relationships with financial technology companies & merchants - Performed on-going market & competitor analysis, marketing & community management activities

Education

• UC BerkeleyBachelor's Degree, Political Economy

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