Natasha Lovely

About

Natasha Lucia Lovely is a visionary executive, entrepreneur, and philanthropist who has redefined what personal branding can be - transforming it from a surface-level aesthetic into an aligned, lifestyle-driven experience for modern multi-hyphenates who want to lead with clarity, purpose, and undeniable presence. She’s architecting immersive, identity-defining experiences for the multi-hyphenate who wants to live their brand, not just show it. Through her signature methodology, Natasha takes clients on a deep, transformational journey - aligning inner purpose with outer expression to build brands that are not only seen, but deeply felt. This is personal branding elevated: part identity work, part storytelling, part legacy design. The result? A brand that embodies who you are and where you’re going. With a foundation built at industry giants like Procter & Gamble, Ford Motor Company, and Publix, Natasha has developed a rare, refined expertise in both brand building and strategic storytelling. As founder of Aspen & Oliva, she blends her background as a psychotherapist, strategist, and tastemaker to craft high-impact brand experiences that are equal parts emotional, intentional, and unforgettable. Her work is trusted by iconic names like Marriott, Zappos, and Formula 1, but it’s her deeply personal, human-first process that makes her the go-to for visionary leaders, creatives, and change-makers who want more than just visuals. They want transformation. They want to create legacy. For those ready to turn their name into a movement and their brand into a lifestyle - this is where your next chapter begins. natashalucia.com aspenandoliva.com

Experience

• Founder & President · Aspen & Oliva12-01-2015

  The premier personal branding agency for modern leaders. We specialize in personal brand identity, strategic storytelling, and digital presence management , designed for executives, founders, and creatives who are building not just influence, but legacy. Our signature approach blends brand strategy, aesthetic intelligence, and high-touch execution, helping you clarify your voice, refine your presence, and scale your thought leadership with intention. Whether it’s a public-facing rebrand, a long-term visibility plan, or strategic support behind the scenes, we don’t just build brands, we architect presence.

• Manager of Brand Advancement · Publix Super Markets2022-01-01 – 2024-01-01

  Led Brand Advancement for One of the Nation’s Most Iconic Brands. Led and grew the Brand Advancement teams at Publix Super Markets, driving initiatives that strengthen brand affinity and inspire brand love for one of America’s most trusted and beloved companies. Leveraged strategic storytelling, creative campaigns, and purpose-driven brand experiences to elevate Publix’s presence and deepen its connection with customers.

• Guest Lecturer · University of North Carolina at Chapel Hill2023-01-01 – 2023-01-01

  Taught courses on leveraging new media to develop a strong brand, create insight-driven content, and drive business growth.

• Membership and Connected Services Lead (Marketing) · Ford Motor Company2021-01-01 – 2023-01-01

  Led Marketing Efforts for Membership and Subscription Services, Including BlueCruise. Supported the Ford Motor Company creative platform and lead the creation of content featuring Connected Services and Membership benefits throughout the ownership cycle, working closely with experts in CRM, Ford.com, Paid Media, and Retail Advertising to deliver memorable and effective creative content that drives overall loyalty and satisfaction with owners, but more specifically drives awareness of these services as well as customer utilization.

• Writer | Creative Director · Natasha Lovely2013-01-01 – 2023-01-01

  Developed and executed a long-term business strategy, creating captivating visual and written content that attracted 100,000+ monthly visitors and fostered a thriving community through social media. Established partnerships and conducted repeated campaigns with global organizations such as Procter & Gamble, Toyota, Marriott, Delta, Hilton, Amazon, Unilever, and Formula 1. Implemented a journey-driven communication strategy focused on consumer-centric marketing and curated messaging. Optimized reach and monetized social platforms through affiliate and influencer marketing, trend forecasting, and SEO. Established KPIs to analyze the performance of 360 media campaigns and financial outcomes. This led to the planning, development, and implementation of effective e-commerce and retail strategies, and expanded capabilities of digital infrastructure. Innovated a dynamic communication approach, leveraging interpersonal skills and business acumen. As the sole creator and editor, published distinctive content that reached 5.5 million individuals across digital media platforms. Provided strategic leadership across internal functions and external ad agencies, identifying touchpoints throughout the customer journey. Ensured consistent content creation and maintained a distinctive point of view appropriate for the audience and format.

• Clinical Therapist · Cleveland Clinic2016-01-01 – 2018-01-01

  Lead Mental Health Therapist in Pediatrics, NICU, and Labor & Delivery.

Education

• University of MichiganMasters of Organizational Leadership
• University of CincinnatiMasters of Business Administration (MBA)
• University of CincinnatiBachelors of Business Communications & Marketing, Business Communications & Marketing

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