Natasha Pearce

About

As an accomplished social media marketing professional, I carry a versatile professional skill set and a history of success driving social media and brand awareness strategies. In addition to my adaptable customer outreach abilities, I am also a dedicated team player skilled at collaborating with cross-functional colleagues to develop, manage, and continuously enhance dynamic multimedia campaigns. I leverage creative storytelling strategies to connect with diverse target audiences and lead effective marketing, advertising, and image initiatives for global brands and companies. With a drive to accomplish top-level goals, I also possess valuable techniques for continuously improving campaigns by collecting and analyzing key data to optimize brand development, customer engagement, and promotional effectiveness. A selection of my most note-worthy projects include: ● Spearheaded innovative organizational development strategies, including creating brand ambassador and influencer marketing programs, to successfully improve brand recognition and relationship management metrics. ● Led marketing campaign improvement strategy, resulting in 41% improvement to likes per post on corporate social media accounts. ● Achieved 400% increase to consumer blog sites traffic and engagement by building strong e-commerce brand identity. To learn more about my skills and abilities, connect with me on LinkedIn today.

Experience

• Director of Social and Community · Achieve01-01-2022

  As the Director of Social and Community, responsible for leading social media strategies and community engagement initiatives to enhance brand presence and customer interaction.

• Global Social Media and Content Director · Wish04-01-2019 – 09-01-2022

  Led a team of 12 digital content professionals to coordinate promotional campaigns and manage communication channels for a global corporation. Spearheaded brand development with strategic storytelling and global social media outreach initiatives. Created content marketing plans to drive brand awareness, customer retention, revenue growth, and conversion.

• Director of Social Media · AnchorFree09-01-2017 – 09-01-2022

  Directed strategies to expand social media presence across multiple platforms for an information security company. Developed content and social platforms to drive brand awareness and engagement. Collaborated with various teams to develop strategic campaigns.

• Creative Operations Manager · Walmart eCommerce10-01-2017 – 04-01-2019

  As the Creative Operations Manager, responsible for overseeing creative processes and ensuring efficient operations within the eCommerce division.

• Social Media and Content Manager · G-Technology10-01-2015 – 12-01-2017

  Managed social media presence across North America for an innovative data solutions provider. Developed social media and content platforms to expand brand awareness and collaborated with various teams to create revenue generation and brand growth campaigns.

Education

• Academy of Art UniversityMaster of Fine Arts (MFA), Fashion Journalism
• Norfolk State UniversityBachelor of Arts (BA), Communication, Journalism, and Related Programs

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