Natcha Pradappet, MBA

About

With a Master of Business Administration in Strategic Management from The University of Texas at Dallas and a Bachelor of Business Administration in Marketing from Baylor University, I bring a robust educational background to my professional endeavors. As Co-Founder & Design Development Director at Planet Nacho, I spearhead design and development projects for diverse clients, including Tamagui, Scoutflix, and GGWP. My previous roles include UX Strategist at Insite, where I optimized user experiences for clients like TopGolf and Fossil Group, and UI/UX Designer at Photon, enhancing digital interfaces for Baker & Taylor and Banfield Pet Hospital. At Zimperium, I led product design initiatives for mobile threat detection solutions. My expertise spans UX strategy, UI/UX design, and front-end development, consistently delivering innovative and user-centric solutions.

Experience

• Co-Founder & Design Development Director · Planet Nacho02-01-2019

  Co-founded a design and development studio providing freelance services for a variety of clients, including: - Tamagui: Design system specialist for React Native framework compatible with web, Android, and iOS. - Scoutflix: UI/UX designer for social media platform, similar to LinkedIn for sports. - GGWP: UI/UX designer for reputation management solution in video games. - Net Consensus: Front-end developer for Upquest, a Reddit alternative. - RFID Interlock: UI/UX designer for hardware security and identity management platform.

• UX Strategist · Insite07-01-2022 – 06-01-2023

  Specialized in UX strategy, UX design, and information architecture for a variety of clients, including: - TopGolf: UX researcher for food and entertainment venue seeking to optimize the online booking process. - Fossil Group: Email developer for brands Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. - Bimbo Bakeries USA: Front end developer for bakery company distributing in-store displays to retail stores. - UT Southwestern: Front-end developer for public academic health science center looking to migrate CMS platforms. - PawzPurr: UX strategist for startup company providing financial assistance to pets of the deceased.

• UI/UX Designer · Photon09-01-2021 – 06-01-2022

  Provided UX and product consultation for a variety of clients, including: - Baker & Taylor: UI/UX designer for library e-reader app, similar to Netflix for books. - Banfield Pet Hospital: UI/UX designer for veterinary clinic seeking to upgrade its online patient and scheduling software. - Waltz Health: UI/UX designer for online pharmaceutical company, similar to GoodRX.

• UI/UX Designer · Zimperium09-01-2019 – 07-01-2021

  Led product design initiative cybersecurity agency specializing in mobile threat detection. Collaborated with 3 engineering teams and 2 VPs of Product to provide optimal solutions to project requirements. Balanced features and improvements for current and next-gen admin dashboards. Organized design files for 5+ SaaS products, including a mobile app with 8+ cobrands.

Education

• The University of Texas at DallasMaster of Business Administration - MBA, Strategic Management
• Baylor University - Hankamer School of BusinessBachelor of Business Administration - BBA, Marketing

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