Nazish Nasim

About

Hello, I'm Nazish I am an experienced digital marketer with over 10 years' experience working for a diverse range of customers.

Experience

• Digital Marketing Lead · Pixel and Hyphen03-01-2020 – 04-01-2024

  Directed digital marketing strategies that increased brand visibility and online sales by over 30%. Managed campaigns across Google Ads, Facebook, and LinkedIn, improving cost-per-acquisition by 25%. Utilized tools like Google Analytics, GTM, Facebook Ad Manager, etc. to enhance marketing ROI by 40% through data-driven optimizations. Developed content strategies boosting organic traffic by 50%; proficient in advanced SEO and SEM tactics. Used graphic designing tools, such as Canva, Illustrator, and Photoshop to design infographics, product promotions, and social media marketing campaigns across Amazon, TikTok, Facebook, Instagram, LinkedIn, etc.

• Growth Marketing Manager · 5 IT Solutions2018 – 12-01-2019

  Spearheaded rebranding initiatives, successfully repositioning the company in the market which led to a 20% increase in brand awareness within the first year. Enhanced customer engagement through targeted CRM strategies and email marketing campaigns, resulting in a 15% increase in customer retention rates. Led cross-departmental teams to coordinate marketing efforts, ensuring alignment with overall business objectives and seamless execution of promotional activities. Managed a marketing budget of over $1 million, optimizing spend across channels to achieve a 35% reduction in costs while maintaining campaign effectiveness. Used graphic designing tools, such as Canva, Illustrator, and Capcut.

• Digital Marketing Associate · Webshop Pescara07-01-2014 – 10-01-2017

  Conducted thorough research on industry-related topics to produce informative and accurate content that added value to the target audience, leading to increased engagement and brand awareness. Collaborated with the marketing and design teams to create cohesive and compelling content campaigns that effectively communicated the brand's message and met business objectives. Utilized SEO best practices to write optimized content, which resulted in improved search engine rankings and increased web traffic for the company's online platforms. Edited and proofread all content before publication to ensure it was free from errors, adhered to the company's style guide, and maintained a consistent tone and voice across all communication. Analyzed content performance metrics to evaluate its impact on audience engagement and conversion rates, and used these insights to make informed decisions for future content strategies. Developed and curated engaging content for various digital platforms, including websites, blogs, and social media channels, ensuring alignment with the company's brand and marketing strategy.

• E-Marketing Analyst · Askoli02-01-2010 – 07-01-2014

  Supported several digital marketing projects for multinational clients through using a user-centric design approach. Conducted Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities. Collaborated with the Chief Technology Officer to streamline technical SEO inputs with the online front. Reviewed several products and services over their full life cycle, including but not limited to Campaign Strategy, Branding Schemes, Websites & Digital Experiences, and Social Content.

• Content and Marketing Lead · Wisesheets05-01-2024

  • Lead the content strategy across various marketing platforms • Serve as the community management head for customer interactions • Oversee SEO optimization of blogs written in previous years • Direct and approve ad copies for Google ads, Facebook ads, LinkedIn ads etc. • Increase organic traffic by 10% by end of the quarter • Incharge of project management of various marketing inititatives

• Content and Marketing Lead · Wisesheets06-01-2024

  • Lead the content strategy across various marketing platforms • Serve as the community management head for customer interactions • Oversee SEO optimization of blogs written in previous years • Direct and approve ad copies for Google ads, Facebook ads, LinkedIn ads etc. • Increase organic traffic by 10% by end of the quarter • Incharge of project management of various marketing inititatives

Education

• SOAS University of LondonMaster of Science - MS, Finance (Economic Policy)
• National University of Sciences and Technology (NUST)Bachelor of Business Administration - BBA, Finance and Accounting

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