Ngan Than

About

With a Bachelor of Business Administration in International Business from RMIT University Vietnam, I have cultivated a robust career in marketing and social media strategy. Currently serving as a Marketing Manager at Purple Ant Media, Inc., I have achieved a remarkable ROAS of 23.59 for clients and managed over 240 campaigns. My previous roles at Purple Ant Media include Lead Social Media Strategist and Social Media Manager, where I coordinated content creation for over 20 brands and enhanced lead generation by 40%. Additionally, I monitored market competition for FWD Insurance at Ensure Communication and contributed to student development as a Sponsor Sub-Committee member at RMIT Vietnam's Student Council. My expertise spans content strategy, campaign management, and sponsorship, ensuring impactful marketing solutions and growth strategies.

Experience

• Marketing Manager · Purple Ant Media, Inc.03-01-2023 – 04-01-2024

  - Brought a ROAS of 23.59 for my clients - Run and tested 240+ campaigns, 1400+ ad creatives copies - Developed 20+ funnels (sales page, ad campaigns, email sequence, launch social media strategy)

• Lead Social Media Strategist · Purple Ant Media, Inc.01-01-2022 – 03-01-2023

  - Coordinate with researchers, graphic artists and video content creator to create suitable content for 20+ brands - Strategize different format of content to help clients achieve business goals - Develop marketing growth strategy for each brand to ensure lead generation goal - Become company's presenter for report and strategy planning meetings with clients

• Social Media Manager · Purple Ant Media, Inc.08-01-2021 – 01-01-2022

  Owned social media presence across Instagram, Facebook, Pinterest, Youtube, Linkedin with 5-12 posts a day across 9+ company brands. Transformed long-form content (blogs, masterclass, webinars) into short-form content (social media carousel and static posts, tiktok and reels videos, newsletter emails) suitable for each marketing channels. Coordinate with a team of 10+ members (copywriters, graphic designers) to ensure eye-catching copy writing and visual content for each account. Organised mega quarterly advert campaigns for 5+ brands, resulting in 40% increase in lead generation.

• Social Media Coordinator · Ensure Communication07-01-2022 – 03-01-2023

  - Monitor FWD Insurance in Vietnam market with their competitors, namely: Manulife, Sunlife, Dai-Ichi Life, AIA, Prudential via Sprinkler System - Create weekly performance report and suggest solutions to increase the visibility of FWD Vietnam's FB fanpage

• Sponsor Sub-Committee · Student Council RMIT Vietnam06-01-2021 – 06-01-2022

  With experiences in Sponsorship Packages, Event Operations and Account Management, thus, competing with 50+ candidates, I have been privileged to undertake the position of SPONSOR SUBCOM at RMIT Student Council. During my time in this position, I have reviewed 25+ student events proposals and evaluate the success and values they can bring to RMIT students. Numerous events had been approved that guarantee to bring sustainable, personal development opportunities for RMIT students. Major tasks include: - Directly work with Academic & Creative Collectives Clubs regarding Student Council's sponsorship - Prepare Sponsorship Agreement when sponsoring Academic & Creative Collectives Clubs - Ensure all Student Council's benefits guaranteed in the Sponsorship Agreement are met - Project Manager of Student Council's events and campaigns - Anticipate problems that may impede the Office's events/projects from completing on time and implement solutions.

Education

• RMIT University VietnamBachelor of Business Administration - BBA, International Business

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