Teodora Jaku

About

I am a marketing specialist specializing in social media, communications and project management. 3+ years of experience working with brands and individuals on brand building, awareness and internal communication.

Experience

• Communications Coordinator · Know You More06-01-2022 – 06-01-2023

  Managing Know You More's social media channels, including LinkedIn, Twitter, Instagram. Collaborating with the marketing team to develop dynamic written, graphic, and video content in line with editorial calendars and marketing strategy. Collaborating with the marketing team in the creation of branded marketing materials such as press releases, blog posts, and newsletters. Analysing and reporting on content's performance and success of existing social media projects. Providing an excellent customer experience to Know You More coachees and coaches in the matching and management of coaching relationships. Working closely with the technology team to design and implement process improvements.

• Marketing Manager · Teens in AI06-01-2021 – 06-01-2022

  Creating social media content, and managing Teens in AI social media accounts. Creating new Brand Guidelines and Marketing Strategies for the company and different events. Creating written, graphic and video content. Overseeing large social media campaigns and providing advice to the event organizers under the Teens in AI brand. Working with Email Marketing. Managing Community Engagement and promptly answering enquiries. Recruiting and working with external freelancers, such as graphic designers and videographers. Managing a Social Media Assistant - providing onboarding, daily tasks and feedback.

• Marketing Communications Coordinator · Hidden Door Festival05-01-2020 – 07-01-2021

  Part-time volunteer position. Successfully managed social media for the festival live shows, Facebook, Instagram and Twitter pages. Used creative ideas to create graphic content for the promotion of the events. Responsible for promotion and communication strategies. Collaborated with external stakeholders to make sure events are promoted to the highest capacity and communication is consistent. From January 2021 managed a team of three Social Media Managers.

• Freelance Social Media Coordinator · Freelance01-01-2023

  Working with clients on their personal brands and social media presence (LinkedIn, Instagram). Conducting market research to identify trends and opportunities. Assisting in managing and optimising Google Ads campaigns. Creating comprehensive playbooks and guides to drive customer conversion.

Education

• Queen Margaret UniversityBachelor's Degree, Business Management with Marketing
• Vienna University of Economics and BusinessMaster's Degree, Business Communication

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